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All Journal Jurnal Pengabdian Masyarakat Waradin Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan
Shiwy Wulandari
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Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Sub Bagian Tata Usaha dan Kepegawaian dalam Peningkatan Kualitas Kinerja di Sekretariat DPRD Kota Tanjungpinang Tahun 2025 Shiwy Wulandari; Kustiawan Kustiawan; Adhe Fadli Farhan
Desentralisasi : Jurnal Hukum, Kebijakan Publik, dan Pemerintahan Vol. 2 No. 2 (2025): Mei : Desentralisasi : Jurnal Hukum, Kebijakan Publik, dan Pemerintahan
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/desentralisasi.v2i2.652

Abstract

This research looks at the role of the Administration and Staffing Subdivision in Improving the Quality of Performance of the DPRD Secretariat of Tanjungpinang City. This proves the importance of the sub-section that has duties in the field of administration and staffing. By using descriptive research through a qualitative approach, this research analyzes the roles of the staff or employees of the Administration and Staffing Subdivision. The purpose of this research is to find and analyze the roles of employees based on indicators of active roles, participation roles, and passive roles. The results showed that the role of the Administration and Personnel Subdivision was very optimal in improving the quality of performance of the Tanjungpinang City DPRD Secretariat. This can be seen from the Subdivision's ability to manage administration and staffing effectively, thus supporting the achievement of organizational goals. In addition, good coordination between sections and the implementation of a structured work system are also important factors in improving work efficiency and productivity.
Penguatan Ekonomi Lokal Melalui Rebranding UMKM Mencalok di Kampung Kelam Pagi Juria Angraini; Rindi Apriliani Utami; Bunga Afrilia Dewi Asih; Shiwy Wulandari; Tiara Damar Sita; Ariel Suryadi Siregar; Noni Permata Susanto; Ronaldo Simbolon; Nurmeiza Nurmeiza; Machoman Machoman; Dios Sarkity
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.836

Abstract

The Community Service Program (KKN) in Kampung Kelam Pagi, Tanjungpinang City, focused on strengthening Mencalok MSMEs through a rebranding strategy. A participatory approach was used to engage the community at every stage, from observation, planning, and implementation to evaluation. The activities included the creation of a new logo, product packaging improvements, and the facilitation of Business Identification Number (NIB) registration for MSME actors. The results showed significant improvements in the product's visual identity, business legality, and market value of Mencalok in local and regional markets. Rebranding also provided additional benefits, such as legal recognition, access to government programs, financing opportunities, and the promotion of traditional culinary culture. The program empowered women by enhancing their managerial skills and fostering economic independence. In addition to these efforts, digital marketing strategies were introduced, helping the MSMEs reach a broader audience and improve their online presence. Product diversification was also recommended to strengthen competitiveness and ensure long-term business sustainability. These findings highlight that rebranding is not merely a visual change but a strategic tool that enhances the economic, social, and cultural value of traditional MSMEs. By integrating modern business practices with local cultural heritage, this initiative not only improved business outcomes but also contributed to the preservation and promotion of regional traditions.
Co-Authors Adhe Fadli Farhan Ariel Suryadi Siregar Bunga Afrilia Dewi Asih Dios Sarkity Juria Angraini Kustiawan Kustiawan Machoman Machoman Noni Permata Susanto Nurmeiza Nurmeiza Rindi Apriliani Utami Ronaldo Simbolon Tiara Damar Sita