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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Lucia Anindya Wijayakusuma
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Economics, Econometrics & Finance

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The Core Marketing Concept: The Foundation of a Consumer-Oriented Business Strategy Eka Safitri; Enrico Jonathan Hartono; Lalu Fatria Zulhadi; Lia Qelina; Lucia Anindya Wijayakusuma
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3120

Abstract

This research is motivated by the demands of global competition in the healthcare sector, which places consumers at the center of business strategy, where the success of hospitals is determined not only by the quality of medical services but also by their ability to respond dynamically to patient needs. The purpose of this study is to examine theories and previous research on the core marketing concept and to explore the role of consumer orientation as the foundation of a sustainable business strategy. The method used is qualitative research with a literature study design through an in-depth review of books, scientific journals, and relevant literature selected purposively based on theme, credibility, and currency. The findings indicate that the core marketing concept significantly contributes to understanding consumer needs, wants, and demands, while also driving innovation, loyalty, and organizational competitiveness. The integration of consumer orientation into business strategies has been proven to foster sustainability, as it links organizational goal achievement with added value for consumers. The implications of this research emphasize that the application of the core marketing concept is not only theoretically relevant but also practical as a foundation for formulating business strategies that are responsive to market changes and oriented toward long-term competitive advantage.
Penerapan Manajemen Strategik dalam Meningkatkan Keunggulan Kompetitif Organisasi Charlene Siswara; Clarissa Siswara; Lucia Anindya Wijayakusuma; Yani Restiani Widjaja
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.8041

Abstract

Lingkungan bisnis yang semakin dinamis telah menyebabkan organisasi menghadapi persaingan yang semakin kompleks. Kemajuan teknologi, perubahan kebutuhan konsumen, globalisasi, dan model bisnis yang muncul mengharuskan organisasi untuk memiliki kemampuan merumuskan dan mengimplementasikan strategi yang tepat. Artikel ini bertujuan untuk menganalisis penerapan manajemen strategis dalam meningkatkan keunggulan kompetitif organisasi melalui tinjauan pustaka. Pembahasan mengintegrasikan strategi kompetitif, Pandangan Berbasis Sumber Daya (Resource-Based View), kemampuan dinamis, ketangkasan strategis, inovasi, transformasi digital, kepemimpinan strategis, implementasi strategi, dan evaluasi kinerja. Temuan penelitian menunjukkan bahwa keunggulan kompetitif ditentukan tidak hanya oleh perumusan strategi tetapi juga oleh kemampuan organisasi untuk mengelola sumber daya secara efektif, beradaptasi dengan perubahan lingkungan, berinovasi secara berkelanjutan, memanfaatkan teknologi, dan mengeksekusi strategi secara konsisten. Manajemen strategis memungkinkan organisasi untuk menyelaraskan sumber daya internal dengan peluang eksternal, memperkuat kemampuan organisasi, menanggapi dinamika pasar, dan menciptakan nilai berkelanjutan. Oleh karena itu, implementasi manajemen strategis harus dilakukan secara integratif, adaptif, dan berkelanjutan untuk mempertahankan daya saing, mendukung kinerja organisasi jangka panjang, dan mencapai kesuksesan yang berkelanjutan.
Co-Authors Charlene Siswara Clarissa Siswara Eka Safitri Enrico Jonathan Hartono Lalu Fatria Zulhadi Lia Qelina Yani Restiani Widjaja