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All Journal Jurnal Manajemen Bisnis Kewirausahaan Majority
Lia Qelina
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Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Public Health

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Pengaruh Pemberian Ekstrak Kulit BatangMangrove (Bruguiera gymnorrhiza) Dalam Proses Penyembuhan Luka Sayat pada Tikus Putih Jantan (Rattus norvegicus) Galur Wistar Lia Qelina; Soraya Rahmanisa; Rasmi Zakiah Oktarlina
MAJORITY Vol 10 No 1 (2021): MAJORITY
Publisher : Majority

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Abstract

Wounds are damage or loss of body tissue due to a factor that interferes with the body's protection system. These factors include trauma, temperature changes, chemicals, explosions, electric shock, or animal bites. mangroves can be used for medicine because there are several compounds such as alkanoids, flavonoids, steroids, difenoid and sapronin.This study used 30 rats divided into five groups, namely K-groups were only given normal saline, K + was given silver sulfadiazine, P1, P2 and P3 were given mangrove extract with concentrations of 20%, 40% and 80% respectively. This research was conducted for 14 days. Before the mice were given cuts on the back and then treated. The wound healing process macroscopically between the administration of silver sulfadiazine with extracts of mangrove bark with various concentrations of 20%, 40% and 80% in Wistar strain male rats (Rattus norvegicus), concluded that the administration of magrove bark extract (Buguiera gymnorrizha) has an effect on the healing process of wounds in male white mice (Rattus norvegicus) wistar strain because the value of p = 0,000 was obtained pvalue
The Core Marketing Concept: The Foundation of a Consumer-Oriented Business Strategy Eka Safitri; Enrico Jonathan Hartono; Lalu Fatria Zulhadi; Lia Qelina; Lucia Anindya Wijayakusuma
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3120

Abstract

This research is motivated by the demands of global competition in the healthcare sector, which places consumers at the center of business strategy, where the success of hospitals is determined not only by the quality of medical services but also by their ability to respond dynamically to patient needs. The purpose of this study is to examine theories and previous research on the core marketing concept and to explore the role of consumer orientation as the foundation of a sustainable business strategy. The method used is qualitative research with a literature study design through an in-depth review of books, scientific journals, and relevant literature selected purposively based on theme, credibility, and currency. The findings indicate that the core marketing concept significantly contributes to understanding consumer needs, wants, and demands, while also driving innovation, loyalty, and organizational competitiveness. The integration of consumer orientation into business strategies has been proven to foster sustainability, as it links organizational goal achievement with added value for consumers. The implications of this research emphasize that the application of the core marketing concept is not only theoretically relevant but also practical as a foundation for formulating business strategies that are responsive to market changes and oriented toward long-term competitive advantage.
Co-Authors Eka Safitri Enrico Jonathan Hartono Lalu Fatria Zulhadi Lucia Anindya Wijayakusuma Rasmi Zakiah Oktarlina Soraya Rahmanisa