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All Journal Jurnal Manajemen Bisnis Kewirausahaan DEDIKASI : JURNAL PENGABDIAN KEPADA MASYARAKAT
Nabilah Fikriyah
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Economics, Econometrics & Finance Other

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Peran Artificial Intelligence dalam Personalisasi Strategi Pemasaran Digital Nabilah Fikriyah; Theodorus Sendjaja
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3146

Abstract

Digital marketing has grown rapidly in recent years; however, one of the greatest challenges today is capturing consumer attention amid an overwhelming flow of information. This study aims to analyze the role of Artificial Intelligence (AI) in personalizing digital marketing strategies to make them more effective and targeted. The research method used is a literature review, examining various scientific journals, books, and recent industry reports relevant to this topic. The findings reveal that the application of AI enables a much deeper and more efficient level of personalization compared to traditional market segmentation approaches. AI technologies such as machine learning, natural language processing (NLP), and predictive analytics allow companies to analyze massive amounts of consumer data in real-time. This capability helps businesses understand consumer preferences, behaviors, and interaction histories, enabling them to deliver highly relevant product recommendations, content, and advertisements to the right individuals, at the right time, through the most effective channels. The key findings of this study emphasize that integrating AI into digital marketing strategies significantly improves campaign effectiveness, enhances customer experience, and strengthens brand loyalty, ultimately leading to higher conversion rates. The implications indicate that implementing AI in digital marketing is no longer an option but a strategic necessity for businesses to remain competitive in today’s dynamic digital era. Therefore, AI can be considered a critical tool for creating personalized, interactive, and consumer-oriented marketing strategies that drive engagement and long-term business growth.
Pemberdayaan Masyarakat melalui Pendidikan Bahasa Inggris, Literasi Teknologi, Kesehatan, dan Pemenuhan Fasilitas Umum di Dusun Cempaka Putih Jupriadi, Lalu; Dian Lestari; Ana Lestari Asmara; Muhammad Maulana; Robi Atun Isnaini; Muslihaturrohmatina; Nabilah Fikriyah; Wahyu Nuya Aidir Candra; Sahadasih; Satria Wawan Saputra
DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 02 (2025): DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Publisher : YAYASAN HAMJAH DIHA bekerjasama dengan PENA INSTITUTE

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Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan melalui program Kuliah Kerja Nyata (KKN) Universitas Qamarul Huda Badaruddin Tahun Akademik 2025/2026 di Dusun Cempaka Putih, Desa Aik Darek, Kecamatan Batukliang, Kabupaten Lombok Tengah. Kegiatan ini bertujuan untuk memberdayakan masyarakat melalui bidang pendidikan bahasa Inggris, literasi teknologi, kesehatan masyarakat, serta pemenuhan fasilitas umum. Metode pelaksanaan kegiatan meliputi observasi lapangan, koordinasi dengan tokoh masyarakat, pelaksanaan program kerja, dan evaluasi kegiatan. Program yang dilaksanakan antara lain English Class di TPQ dan posko KKN, pengajaran literasi teknologi di sekolah, pemeriksaan kesehatan dan edukasi hipertensi, sosialisasi pencegahan pernikahan dini, kegiatan keagamaan, gotong royong lingkungan, serta pembuatan papan identitas RT dan Kepala Dusun. Hasil kegiatan menunjukkan adanya peningkatan minat belajar anak-anak terhadap bahasa Inggris, meningkatnya pemahaman siswa terhadap pemanfaatan teknologi secara edukatif, meningkatnya kesadaran masyarakat akan pentingnya kesehatan, serta terpenuhinya fasilitas umum yang menunjang kegiatan pendidikan dan administrasi lingkungan. Kegiatan ini memberikan dampak positif bagi masyarakat serta menjadi sarana penerapan ilmu pengetahuan dan penguatan kepedulian sosial mahasiswa.
Co-Authors Ana Lestari Asmara DIAN LESTARI Jupriadi, Lalu Muhammad Maulana Muslihaturrohmatina Robi Atun Isnaini Sahadasih Satria Wawan Saputra THEODORUS SENDJAJA Wahyu Nuya Aidir Candra