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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Manajemen dan Teknologi Informasi Jurnal Manajemen Bisnis Kewirausahaan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Community Research & Engagement (JCRE)
THEODORUS SENDJAJA
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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IMPLIKASI UNDANG-UNDANG NOMOR 4 TAHUN 2023 TENTANG PENGEMBANGAN DAN PENGUATAN SEKTOR KEUANGAN TERHADAP TUGAS DAN FUNGSI PPATK TRI INDAH PURWANTI; ANNA MARIA; NINING WIDYANINGRUM; THEODORUS SENDJAJA
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The implementation of Law Number 4 of 2023 on Financial Sector Development and Strengthening (PPSK Law) is a strategic step in strengthening Indonesia's financial system amid complex global challenges. This law emphasizes the importance of supervision of financial activities, particularly in the prevention of money laundering (TPPU) and terrorism financing (TPPT). The Financial Transaction Reports and Analysis Center (PPATK) has a central role in the implementation of this law, with duties expanded to include data integration and inter-agency cooperation. This study analyzes the implications of the PPSK Law on PPATK's duties and functions, as well as the challenges faced in the implementation of financial crime supervision and prevention. The results show that strengthening PPATK's capacity, both in terms of human resources and technology, is crucial to achieving the objectives of this law and maintaining the stability of the national financial sector.
Penerapan Teknologi Digital dalam Transaksi Keuangan pada PT Bank Negara Indonesia (Persero) Tbk: Penelitian Nabilah Firyal Basyasyah; Theodorus Sendjaja
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1394

Abstract

The development of digital technology is a challenge in the banking industry in Indonesia. PT Bank Negara Indonesia (Persero) Tbk is one of the banks that has implemented various digital innovations in its financial transactions in order to face increasingly competitive challenges in the banking industry and increase the efficiency, speed, and convenience of financial transaction services. This study aims to analyze the effectiveness of the application of digital technology in financial transactions at PT Bank Negara Indonesia (Persero) Tbk (BNI). The research method uses a qualitative descriptive approach based on literature studies from official reports and scientific publications. The results show that digital applications such as Wondr and BNIDirect have succeeded in increasing transaction volume by 52% and reducing operational costs by more than 90%. Digitalization also increases the speed and convenience of services. However, BNI still faces obstacles such as cybersecurity risks and low digital literacy. The conclusion of the study shows that digital transformation at BNI is effective, but needs to be balanced with strengthening the supporting ecosystem to be more inclusive and sustainable.
Pemberdayaan Kelompok Wanita Penggerak UMKM Melalui Pendirian Rumah Produksi Sejahtera di Desa Ligarmukti, Klapanunggal, Kabupaten Bogor Slamet, Turah; Dessy Adelin; Primadonna Ratna Mutumanikam; Tiolina Evi Nausta Pardede; Theodorus Sendjaja; Markonah
Journal of Community Research & Engagement Vol. 2 No. 1 (2025): July 2025
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/vbasmj10

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memberdayakan kelompok wanita penggerak UMKM di Desa Ligarmukti, Kecamatan Klapanunggal, Kabupaten Bogor, melalui program Rumah Produksi Sejahtera. Program ini bukan pendirian rumah secara fisik, melainkan wadah edukatif dan produktif berbasis komunitas yang memfasilitasi pelatihan produksi makanan ringan tradisional serta penguatan kapasitas usaha mikro. Kegiatan yang dilaksanakan sejak pertengahan tahun 2024 ini melibatkan 30 orang wanita sebagai kader penggerak UMKM. Metode pelaksanaan meliputi pelatihan teknis, manajemen usaha, pemasaran digital, serta pengemasan produk. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan peserta, serta tumbuhnya semangat berwirausaha berbasis potensi lokal. Kegiatan ini mendukung pemberdayaan perempuan dan penguatan ekonomi berbasis komunitas. 
Peran Artificial Intelligence dalam Personalisasi Strategi Pemasaran Digital Nabilah Fikriyah; Theodorus Sendjaja
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3146

Abstract

Digital marketing has grown rapidly in recent years; however, one of the greatest challenges today is capturing consumer attention amid an overwhelming flow of information. This study aims to analyze the role of Artificial Intelligence (AI) in personalizing digital marketing strategies to make them more effective and targeted. The research method used is a literature review, examining various scientific journals, books, and recent industry reports relevant to this topic. The findings reveal that the application of AI enables a much deeper and more efficient level of personalization compared to traditional market segmentation approaches. AI technologies such as machine learning, natural language processing (NLP), and predictive analytics allow companies to analyze massive amounts of consumer data in real-time. This capability helps businesses understand consumer preferences, behaviors, and interaction histories, enabling them to deliver highly relevant product recommendations, content, and advertisements to the right individuals, at the right time, through the most effective channels. The key findings of this study emphasize that integrating AI into digital marketing strategies significantly improves campaign effectiveness, enhances customer experience, and strengthens brand loyalty, ultimately leading to higher conversion rates. The implications indicate that implementing AI in digital marketing is no longer an option but a strategic necessity for businesses to remain competitive in today’s dynamic digital era. Therefore, AI can be considered a critical tool for creating personalized, interactive, and consumer-oriented marketing strategies that drive engagement and long-term business growth.
ANALISIS EFISIENSI INTEGRASI (MACRO VBA) PADA MICROSOFT EXCEL DAN OUTLOOK SEBAGAI SISTEM INFORMASI PT ABC Revina Salsya Wijaya; Theodorus Sendjaja
Jurnal Manajemen dan Teknologi Informasi Vol. 15 No. 2 (2025): Jurnal Manajemen dan Teknologi Informasi
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/jmti.v15i2.5370

Abstract

The use of Microsoft Excel and Outlook integrated using (Macro VBA) in information systems in companies can improve the efficiency of employee performance. This study aims to analyze the level of efficiency of Excel integration with Outlook in facilitating daily work, both in the context of file delivery time management and real-time access to work documents. A qualitative approach is used as a method to provide a descriptive view of the efficiency of the integration of Microsoft information systems in the company. This method is carried out by direct observation and interviews with company employees who use Excel and Outlook every day in completing their work. From the research results, it is stated that the integration of the information system can provide better file delivery time efficiency and avoid wasting time in sending work files to superiors. In addition, employees get good added value from superiors because they are disciplined in sending their work files or documents. This has a big impact on the KPI (Key Performance Indicator) of employees to improve the quality of their work in the company. Therefore, this research can be a reference basis for consideration to improve employee competence in using integration between Excel and Outlook in the company.
ANALISIS KEPUTUSAN ADOPSI TEKNOLOGI QRIS PADA PEDAGANG KAKI LIMA: PERSPEKTIF PENGGUNA DAN NON- PENGGUNA Dewi Prahastiwi Indi Armani; Theodorus Sendjaja
Jurnal Manajemen dan Teknologi Informasi Vol. 15 No. 2 (2025): Jurnal Manajemen dan Teknologi Informasi
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/jmti.v15i2.5382

Abstract

Technology is influencing the way of life and interactions of people around the world, including Indonesia. This includes technological developments in the financial sectors, commonly known as financial technology (fintech). The National Non-Cash Movement has been also launched by Bank Indonesia since 2014, with one of the commonly used digital platforms currently being the Quick Response Code Indonesia Standard (QRIS). QRIS is easily accessible to various groups, including MSMEs and informal traders, which can encourage financial inclusion. However, in reality, QRIS usage in some regions, especially for MSMEs and informal traders/ street vendors is very low. This study fills the gap by focussing on the smallest informal sectors, namely street vendors as QRIS users and non-users. With a thematic analysis focussing on technical and managerial aspects. This resulted in an analysis of what factors influence a decision in using QRIS from the perspective of users and non-users. The researcher conducted direct interviews with five QRIS users and five non-users. The research results is the influencing factors QRIS users is the convenience of transaction and consumer motivation. Meanwhile, what influence non-QRIS users is the lack of technical knowledge and concerns regarding security.
Co-Authors Anna Maria Dessy Adelin Dewi Prahastiwi Indi Armani Markonah Nabilah Fikriyah Nabilah Firyal Basyasyah NINING WIDYANINGRUM Primadonna Ratna Mutumanikam Revina Salsya Wijaya Tiolina Evi Nausta Pardede TRI INDAH PURWANTI Turah Slamet