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All Journal Khidmatuna: Journal of Research and Community Service
Annisa Maya Khoerunnisa
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Humanities Social Sciences

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Canva Training to Increase Digitalization of Micro, Small and Medium Enterprises (MSMEs) in Kenteng Village Muhammad, Faizin; Intan Damai Wati; Najmia Iffatunnisa; Muhammad Ali Abdul Aziz; Annisa Maya Khoerunnisa; Muhammad Dain Jaddun Uzzais; Novita Rika Ulfana; Fita Nurotul Faizah
Khidmatuna (Jurnal Pengabdian Kepada Masyarakat) Vol 3 No 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/khidmatuna.v3i1.486

Abstract

This community engagement initiative addresses the critical challenge of limited digital literacy and skills among Micro, Small, and Medium Enterprises (MSMEs) in Kenteng Village by implementing a targeted training program on the utilization of Canva as a modern promotional tool. Employing a mixed-methods approach, the study combines observational techniques, needs assessment, and participatory training sessions that integrate theoretical frameworks on digital transformation with hands-on practice in Canva. The results demonstrate a statistically significant improvement in participants' knowledge and practical skills, enabling them to independently design promotional materials such as catalogs, posters, and social media content. The intervention serves as a strategic catalyst for enhancing product visibility, competitive advantage, and digital adaptability among Kenteng Village MSMEs. These findings underscore the importance of context-specific digital literacy programs in fostering sustainable economic growth in rural communities.
Co-Authors Fita Nurotul Faizah Intan Damai Wati Muhammad Ali Abdul Aziz Muhammad Dain Jaddun Uzzais Muhammad, Faizin Najmia Iffatunnisa Novita Rika Ulfana