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All Journal Jurnal Sosial dan Teknologi Conference Proceedings International Conference on Education Innovation and Social Science
Pangestu, Aldi Putra
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Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pasar Tradisional Dalam Genggaman Digital: Minat Konsumen di Era Marketplace Pangestu, Aldi Putra
Jurnal Sosial Teknologi Vol. 5 No. 9 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i9.32400

Abstract

Transformasi digital memberikan peluang baru bagi pedagang pasar tradisional untuk menjangkau konsumen secara lebih luas. Penelitian ini bertujuan untuk menganalisis pengaruh kehadiran dan aktivitas pedagang pasar tradisional terhadap minat konsumen dalam melakukan pembelian produk melalui marketplace digital. Metode yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui survei minimal terhadap 100 responden pengguna marketplace yang pernah membeli produk dari pedagang pasar tradisional. Hasil penelitian menunjukkan bahwa faktor kepercayaan, persepsi harga, dan nilai kearifan lokal yang melekat pada produk pedagang pasar tradisional berpengaruh signifikan terhadap minat beli konsumen di marketplace. Temuan ini menunjukkan bahwa pelibatan pedagang pasar tradisional dalam ekosistem digital dapat menjadi strategi efektif untuk meningkatkan daya saing dan memperluas jangkauan pemasaran produk Usaha Mikro, Kecil dan Menengah (UMKM) berbasis kearifan lokal.
Build Digital Business Planning Online Market Apps Application based Traditional Markets Online Pangestu, Aldi Putra; Malinda, Maya
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Traditional markets are places to shop for various kinds of vegetables and household needs. The background of this journal is that there is a lot of pollution around traditional markets, such as water, air, noise pollution and congestion around traditional markets. The purpose of the presence of OMA (Online Market Apps) is to reduce pollution around traditional markets, besides that it is efficient for a buyer because he can make transactions via a smartphone. With OMA, this application targets young people who want to shop easily and cheaply. The method used is literature review, there are many existing breakthroughs, but they are not efficient. The results of the OMA will increase convenience and reduce pollution and congestion around traditional markets. The limitation is the lack of further knowledge about parents' consumer interest in online shopping, compared to young people, young people prefer online shopping because it is more efficient and easier. The originality of this journal is that OMA provides convenience and has inexpensive selling prices. In addition, the OMA application has developed a payment system on the spot, but with the condition that you make a deposit first. With this convenience and efficiency as well as the ease of using the application, it is hoped that parents can use this application more easily.
Co-Authors Maya Malinda