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p-Index From 2020 - 2025
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All Journal International Journal of Law, Policy and Governance
Gusti , Rahma Welda
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Agriculture, Biological Sciences & Forestry Arts Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Influence of Price and Product Quality on the Purchase Decision of iPhone Brand Smartphones Among Students Nurwidyanti, Ferisca; Gusti , Rahma Welda
International Journal of Law Policy and Governance Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v4i2.1586

Abstract

Purpose –To determine the influence of price and product quality on the purchasing decision of iPhone brand smartphones among management students at the Pekanbaru Master Business Technology Institute, totaling 95 respondents..Methodology/approach –The variables examined in this study were price and product quality on purchasing decisions. Data analysis used multiple linear regression methods, including validity, reliability, normality, multiple linear regression, t-test, f-test, and coefficient of determination (R2) using SPSS. This test was conducted to determine the influence of the independent and dependent variables.Findings –The results of the study show that partially and simultaneously there is an influence between the variables of price and product quality on students' purchasing decisions.Novelty/value – There is a tendency for students of the Master of Business Technology Institute to prefer purchasing iPhone products because of their brand and quality.
Co-Authors Nurwidyanti, Ferisca