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All Journal Jurnal Bisnis Kompetitif International Journal of Law, Policy and Governance
Nurwidyanti, Ferisca
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Agriculture, Biological Sciences & Forestry Arts Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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ANALISIS KOMPARATIF PER DAN PBV SAHAM ADRO DAN ITMG SEBAGAI STRATEGI INVESTASI DI SEKTOR ENERGI BATU BARA Asnahwati, Asnahwati; Nurwidyanti, Ferisca; Liyas, Jeli Nata
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2369

Abstract

Stock valuation through financial ratios is one of the important indicators in fundamental analysis to assess the viability of a stock. This research aims to analyse and compare the valuation performance of two coal sector companies, namely PT Adaro Energy Indonesia Tbk (ADRO) and PT Indo Tambangraya Megah Tbk (ITMG), using the Price Earnings Ratio (PER) and Price to Book Value (PBV) ratios during the period 2019–2023. This research method uses a comparative descriptive quantitative approach with secondary data obtained from the annual financial reports published on the Indonesia Stock Exchange (IDX), as well as annual stock price data obtained from Yahoo Finance and RTI Business. Data analysis is conducted by calculating the PER and PBV of each company, followed by descriptive statistical analysis and an independent sample t-test to determine significant differences between the two stocks. The research results show that the average Price Earnings Ratio (PER) of ADRO is higher compared to ITMG, indicating greater market expectations for ADRO's earnings growth. However, statistical tests show that only the PER difference is significant, while the Price to Book Value (PBV) does not show a significant difference. These findings suggest that ITMG is more appealing to value investing investors, while ADRO is more relevant for growth investing oriented investors.
The Influence of Price and Product Quality on the Purchase Decision of iPhone Brand Smartphones Among Students Nurwidyanti, Ferisca; Gusti , Rahma Welda
International Journal of Law Policy and Governance Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v4i2.1586

Abstract

Purpose –To determine the influence of price and product quality on the purchasing decision of iPhone brand smartphones among management students at the Pekanbaru Master Business Technology Institute, totaling 95 respondents..Methodology/approach –The variables examined in this study were price and product quality on purchasing decisions. Data analysis used multiple linear regression methods, including validity, reliability, normality, multiple linear regression, t-test, f-test, and coefficient of determination (R2) using SPSS. This test was conducted to determine the influence of the independent and dependent variables.Findings –The results of the study show that partially and simultaneously there is an influence between the variables of price and product quality on students' purchasing decisions.Novelty/value – There is a tendency for students of the Master of Business Technology Institute to prefer purchasing iPhone products because of their brand and quality.
Co-Authors asnahwati asnahwati, asnahwati Gusti , Rahma Welda Jeli Nata Liyas