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Pratama, Rahmat Tata
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Development Strategy of Red Seaweed Industry (Rhodophyta) in the Poleang Minapolitan Cluster Bombana Regency Pratama, Rahmat Tata; Purwadi, Didik; Widodo, Kuncoro Harto
agriTECH Vol 45, No 3 (2025)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.94052

Abstract

Indonesia is the world’s largest producer of red seaweed, but its utilization as a source of economic growth is still not optimal, as evidenced by the large amount of exports in raw form, insufficient land utilization, and harvest yields that do not meet standards. This study aims to formulate development strategies for the red seaweed industry in the Poleang sub-district of Bombana Regency through the identification of internal and external conditions. Data was collected through observation, interviews, and questionnaires. The analysis used includes descriptive, financial, and SWOT analysis. The results of the study show that the red seaweed industry in Poleang still faces various challenges, such as red seaweed production that does not meet standards, unstable production volumes, seaweed processing plants operating below full capacity, low educational levels among farmers, limited market access and capital resources for farmers, the absence of structured farmer groups, the suboptimal role of financial institutions, climate and weather changes, pests and diseases, and highly volatile seaweed prices. However, there are also significant development opportunities, such as the availability of extensive cultivation areas conducive to seaweed growth, a sufficient labor force, experienced farmers, relatively easy seaweed marketing, simple cultivation techniques, the availability of tissue culture technology and processing industries, profitable cultivation efforts with an RC ratio of 1.94, and the significant potential of the red seaweed market and its processed products both domestically and internationally. Strategies that can be implemented for the development of the red seaweed industry in the Poleang Sub-district cluster of Bombana Regency include optimizing seaweed production through resource optimization, improving productivity and production quality, enhancing the role and functions of institutions, increasing human resource capacity, promoting the use of high-quality seeds, and establishing and strengthening partnership and marketing patterns for seaweed.
Pengaruh Green Marketing dan Brand Image terhadap Keputusan Pembelian Produk Susu Cair Kemasan Annisa, Warastra Nur; Brilian, Chintia Agrefina; Sinaga, Maria Magdalena; Kasih, Avicenna Nur; Pratama, Rahmat Tata
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5508

Abstract

Susu memiliki karakteristik mudah rusak dan tidak tahan lama sehingga perlakuan pascapanen penting untuk diperhatikan sehingga susu sapi mulai diolah agar tahan lama ketika disimpan seperti susu pasteurisasi dan susu UHT (Ultra High Temperature). Kesadaran masyarakat dalam memenuhi kebutuhan gizi juga telah mengalami peningkatan dilihat dari masyarakat mulai mengkonsumsi susu sapi. Hal ini mempengaruhi semakin banyak industri pengolahan susu yang memproduksi susu cair kemasan sehingga menyebabkan adanya persaingan antar industri. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh green marketing (green product, green price, dan green promotion) dan brand image terhadap keputusan pembelian produk susu cair kemasan. Pengumpulan data pada penelitian ini dilakukan dengan kuesioner menggunakan teknik purposive sampling. Total sampel yang digunakan yaitu 126 orang. Metode yang digunakan untuk melakukan analisis data yaitu metode regresi linear berganda dengan green marketing (green product, green price, dan green promotion) dan brand image sebagai variabel bebas sedangkan keputusan pembelian sebagai variabel terikat. Hasil penelitian menunjukkan bahwa secara simultan green product, green price, green promotion, dan brand image secara bersama-sama berpengaruh positif signifikan terhadap keputusan pembelian produk susu cair kemasan. Sementara pengujian secara parsial dari empat variabel yang digunakan, hanya terdapat satu variabel yang berpengaruh positif terhadap keputusan pembelian yaitu green promotion. 
Co-Authors Annisa, Warastra Nur Brilian, Chintia Agrefina Didik Purwadi Kasih, Avicenna Nur Kuncoro Harto Widodo Sinaga, Maria Magdalena