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All Journal agriTECH Jurnal SEPA (Social Economic and Agribusiness Journal) Journal of Artificial Intelligence and Digital Business Mekongga: Jurnal Pengabdian Masyarakat
Pratama, Rahmat Tata
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Other

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Development Strategy of Red Seaweed Industry (Rhodophyta) in the Poleang Minapolitan Cluster Bombana Regency Pratama, Rahmat Tata; Purwadi, Didik; Widodo, Kuncoro Harto
agriTECH Vol 45, No 3 (2025)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.94052

Abstract

Indonesia is the world’s largest producer of red seaweed, but its utilization as a source of economic growth is still not optimal, as evidenced by the large amount of exports in raw form, insufficient land utilization, and harvest yields that do not meet standards. This study aims to formulate development strategies for the red seaweed industry in the Poleang sub-district of Bombana Regency through the identification of internal and external conditions. Data was collected through observation, interviews, and questionnaires. The analysis used includes descriptive, financial, and SWOT analysis. The results of the study show that the red seaweed industry in Poleang still faces various challenges, such as red seaweed production that does not meet standards, unstable production volumes, seaweed processing plants operating below full capacity, low educational levels among farmers, limited market access and capital resources for farmers, the absence of structured farmer groups, the suboptimal role of financial institutions, climate and weather changes, pests and diseases, and highly volatile seaweed prices. However, there are also significant development opportunities, such as the availability of extensive cultivation areas conducive to seaweed growth, a sufficient labor force, experienced farmers, relatively easy seaweed marketing, simple cultivation techniques, the availability of tissue culture technology and processing industries, profitable cultivation efforts with an RC ratio of 1.94, and the significant potential of the red seaweed market and its processed products both domestically and internationally. Strategies that can be implemented for the development of the red seaweed industry in the Poleang Sub-district cluster of Bombana Regency include optimizing seaweed production through resource optimization, improving productivity and production quality, enhancing the role and functions of institutions, increasing human resource capacity, promoting the use of high-quality seeds, and establishing and strengthening partnership and marketing patterns for seaweed.
Pengaruh Green Marketing dan Brand Image terhadap Keputusan Pembelian Produk Susu Cair Kemasan Annisa, Warastra Nur; Brilian, Chintia Agrefina; Sinaga, Maria Magdalena; Kasih, Avicenna Nur; Pratama, Rahmat Tata
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5508

Abstract

Susu memiliki karakteristik mudah rusak dan tidak tahan lama sehingga perlakuan pascapanen penting untuk diperhatikan sehingga susu sapi mulai diolah agar tahan lama ketika disimpan seperti susu pasteurisasi dan susu UHT (Ultra High Temperature). Kesadaran masyarakat dalam memenuhi kebutuhan gizi juga telah mengalami peningkatan dilihat dari masyarakat mulai mengkonsumsi susu sapi. Hal ini mempengaruhi semakin banyak industri pengolahan susu yang memproduksi susu cair kemasan sehingga menyebabkan adanya persaingan antar industri. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh green marketing (green product, green price, dan green promotion) dan brand image terhadap keputusan pembelian produk susu cair kemasan. Pengumpulan data pada penelitian ini dilakukan dengan kuesioner menggunakan teknik purposive sampling. Total sampel yang digunakan yaitu 126 orang. Metode yang digunakan untuk melakukan analisis data yaitu metode regresi linear berganda dengan green marketing (green product, green price, dan green promotion) dan brand image sebagai variabel bebas sedangkan keputusan pembelian sebagai variabel terikat. Hasil penelitian menunjukkan bahwa secara simultan green product, green price, green promotion, dan brand image secara bersama-sama berpengaruh positif signifikan terhadap keputusan pembelian produk susu cair kemasan. Sementara pengujian secara parsial dari empat variabel yang digunakan, hanya terdapat satu variabel yang berpengaruh positif terhadap keputusan pembelian yaitu green promotion. 
Preparation of Agricultural Extension Programs for the Food Crops and Horticulture Service, Langgosipi Village, Watubangga District, Kolaka Regency Prihantini, Campina Illa; Rauf, Sugirah Hidayah; Masitah; Pratama, Rahmat Tata
MEKONGGA: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2026): April 2026 (In Progress)
Publisher : Digital Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69616/mekongga.v3i1.270

Abstract

The preparation of the 2026 Agricultural Extension Program in Langgosipi Village, Watubangga District, Kolaka Regency was carried out to design extension activities that are targeted, effective, and aligned with the needs of farmers. This activity employed participatory methods through village coordination, data collection, focus group discussions (FGDs), field surveys, and program formulation workshops. The evaluation results indicate that the village has strong potential in oil palm, coffee, and pepper commodities, supported by fertile land conditions and the use of superior seedlings. However, challenges remain in cultivation, post-harvest handling, marketing, and farmers’ technical capacity. Based on these findings, an extension program was developed that includes priority topics, implementation methods such as SLP, demonstration plots, and hands-on training, as well as a quarterly activity schedule. Overall, this program is expected to improve farmers’ productivity, product quality, and income, while also strengthening institutional capacity and the sustainability of agricultural practices in Langgosipi Village, Watubangga District, Kolaka Regency.
RISK MITIGATION IN THE FOOD CORN SUPPLY CHAIN: A CASE STUDY IN KEDIRI REGENCY Heryanto, Andika Yuli; Pratama, Rahmat Tata; Prastyo, Hadi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 2 (2025): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i2.104129

Abstract

Kediri Regency is one of the corn production centers in East Java. UD. XYZ is an MSME from Kediri Regency that produces processed food products from corn, namely marning. Operational activities and supply chain at UD. XYZ causes risk events. This study aims to identify, analyze, evaluate, and mitigate risks at each food corn supply chain tier. The research sample was determined using convenience and snowball sampling. The risks at the farmer level are 15 risks. The risks at the collector trader and MSME levels are seven risks and 11 risks. The vulnerability risk event matrix at the farmer tier shows extremely vulnerable (F 1.10 and F 1.12), highly vulnerable (F 1.4, F 1.5, and F 1.14), and moderate vulnerability (F 1.3, F 1.13, and F 1.15). The vulnerability risk event matrix at the collector trader tier shows low vulnerability at risks CT 2.1, CT 2.2, CT 2.3, CT 2.4, and CT 2.5. The vulnerability risk event matrix at the MSME tier shows highly vulnerable (C 4.1, C 4.2, C 4.10, and C 4.11), moderate vulnerability (C 4.7), and low vulnerability (C 4.6). Risk mitigation is carried out for risk events that are extremely vulnerable, highly vulnerable, moderately vulnerable, and low vulnerability.
Co-Authors Annisa, Warastra Nur Brilian, Chintia Agrefina Didik Purwadi Heryanto, Andika Yuli Kasih, Avicenna Nur Kuncoro Harto Widodo Masitah Prastyo, Hadi Prihantini, Campina Illa Rauf, Sugirah Hidayah Sinaga, Maria Magdalena