Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Latifah, Faizatul
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Influencer Marketing, Brand Image dan Cita Rasa Terhadap Keputusan Pembelian Pada Sate Bu Jumangin Kediri Latifah, Faizatul; Pramutoko, Baju; Sholihin, Ustadus
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3753

Abstract

This study discusses the influence of influencer marketing, brand image, and taste on purchasing decisions at Sate Bu Jumangin Kediri. The method used in this study is quantitative. The sample was obtained using the purposive sampling technique, with a total of 100 respondents. The data analysis techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination (r2), t-test, and F-test. The results of the study indicate that influencer marketing significantly influences purchasing decisions with a significance level of 0.0004 < 0.05. Brand image has an effect but is not significant on purchasing decisions with a significance level of 0.203 > 0.05. Taste has an effect on purchasing decisions with a significance level of 0.001 < 0.05. All three variables show significant effects on purchasing decisions with a significance level of 0.001 < 0.05.
Co-Authors Pramutoko, Baju Sholihin, Ustadus