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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Viariani, Wahyu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Consumer Preferences and Willingness to Pay for Porang-Based Analog Rice Viariani, Wahyu; Nurmalina, Rita; Harmini
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.509-524

Abstract

Rice is a staple food for many people worldwide, especially in Asia, including Indonesians, with conventional white rice being the most commonly consumed type. However, conventional white rice has nutritional limitations and a high glycemic index, which can negatively impact health. This study explores consumer preferences and Willingness to Pay (WTP) for porang-based analogue rice as a healthier alternative. Using the Discrete Choice Experiment (DCE) method, data were collected from 150 respondents in Bogor, Indonesia, through voluntary response sampling. The results show that attributes such as porang rice type, softness, clear white colour, packaging, well-known brand, ease of preparation, longer shelf life, and health claims significantly influence consumer preferences. Consumers are willing to pay a higher price: IDR 46,040/kg for porang rice, IDR 58,600/kg for soft rice, IDR 43,338/kg for rice with a clear white colour, IDR 61,860/kg for packaged rice, IDR 61,389/kg for rice with a well-known brand, IDR 40,028/kg for rice that is easy to prepare, IDR 41,200/kg for rice with a longer shelf life, and IDR 90,401/kg for rice with health claims. These findings highlight the growing demand for healthier food options and provide valuable insights for producers and marketers to develop effective strategies. Emphasizing product quality and health benefits is crucial to increasing market acceptance of porang-based analogue rice.
Faktor Pendorong dan Penghambat Green Manufacturing pada Sektor Agroindustri Viariani, Wahyu; Rizki, Atiyatur; Muflikh, Yanti Nureani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14777

Abstract

The rapid growth of the manufacturing industry has created a number of economic, environmental and social problems, including global warming and environmental pollution due to waste. This has resulted in increased awareness of environmental issues throughout the world which has encouraged the development of green manufacturing, including in the agro-industrial sector. However, there are still many industries, especially agro-industry, that are not yet aware of the importance of implementing green manufacturing. Therefore, this research aims to analyze the views of previous research on green manufacturing and analyze the driving and inhibiting factors for green manufacturing in agro-industry so that it can become evaluation material for various related parties in the future. The method used in this research is Systematic Literature Review (SLR) using 20 related articles. The results of this research show that green manufacturing is defined as a strategy where manufacturing companies prioritize creating products using minimal raw materials and high energy efficiency, replacing input materials with environmentally friendly ones, and reducing production waste with an effective recycling approach. The drivers for implementing green manufacturing in agro-industry are regulations or policies, knowledge and commitment. Meanwhile, obstacles to the implementation of green manufacturing in agro-industry are insufficient government support for industry, weak regulations for implementing green manufacturing, price competition, and difficulty in obtaining raw materials.
Co-Authors Harmini Muflikh, Yanti Nureani Rita Nurmalina Rizki, Atiyatur