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All Journal Journal of Society and Development
Ripai, Iip
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Humanities Social Sciences

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Journal : Journal of Society and Development

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Analysis of Service Differentiation Strategies in Integrated Islamic Schools in Semi-Urban Areas: Analisis Strategi Diferensiasi Layanan Pendidikan pada Sekolah Islam Terpadu di Wilayah Semi Kota Ripai, Iip; Khusni, Khusni; Jakiyah, Paridah
Journal of Society and Development Vol. 5 No. 1 (2025)
Publisher : Medpro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57032/jsd.v5i1.309

Abstract

This study aims to analyze the forms, effectiveness, and challenges of service differentiation strategies implemented by SMP IT Al-Muhsinin Integrated Islamic Junior High School, located in a semi-urban area. Using a descriptive qualitative approach, data were collected through in-depth interviews, participatory observation, and documentation studies. The findings reveal that SMP IT Al-Muhsinin applies differentiation strategies through the integration of national and Islamic curricula, a humanistic learning approach, contextual extracurricular activities based on Islamic values, and responsive administrative services. These strategies have been proven to increase public trust and student enrollment, while also shaping a positive image as a modern Islamic educational institution. Nevertheless, their implementation faces several challenges, including limited facilities, disparities in teachers’ competencies, and the diverse social backgrounds of the community. This study recommends strengthening infrastructure, enhancing teacher capacity, and developing adaptive educational communication strategies aligned with the local context as steps for further improvement.
Co-Authors Jakiyah, Paridah Khusni, Khusni