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All Journal Matra Pembaruan: Jurnal Inovasi Kebijakan International Journal of Community Service
Azim, Pahrul
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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a Inovasi dalam Pengalaman Wisata: Menciptakan Atraksi Unik Sebagai Daya Ungkit Pertumbuhan Ekonomi di Desa Wisata Bilebante: Desa Wisata Bilebante Fathurrahman; Aprilani, Triana Lidona; Aminy, Muhammad Habibullah; Fitri, Suci Emilia; Azim, Pahrul
Matra Pembaruan: Jurnal Inovasi Kebijakan Vol 9 No 1 (2025)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/mp.9.1.2025.29-43

Abstract

Tourism villages are a vital element in the sustainable development of Indonesia's tourism industry. The success of tourism village development is strongly influenced by the presence of unique attractions based on local culture, natural beauty, and the social values upheld by the local community. This study aims to explore the role of unique attractions, such as the Betemoe Package in Bilebante Tourism Village, in promoting local economic growth, cultural preservation, and the strengthening of community social cohesion. A descriptive-qualitative approach was employed through observation, in-depth interviews, and documentation techniques. The primary focus of the study lies in the active involvement of local communities, the reinforcement of traditional cultural roles, and the use of local wisdom-based marketing strategies to create authentic and meaningful tourism experiences. The findings reveal that the Betemoe Package not only offers entertainment through traditional dance performances and ancient lontar manuscript readings, but also educates visitors on values of tolerance and interfaith harmony, particularly between Muslim and Hindu residents living peacefully side by side. This attraction effectively strengthens cultural identity and raises collective awareness of preserving ancestral heritage. Moreover, synergy among village governments, tourism awareness groups (Pokdarwis), local SMEs, and private stakeholders is a key factor in enhancing infrastructure, expanding promotion, and increasing tourism village competitiveness. In conclusion, developing culturally rooted attractions with active community participation can create an inclusive and sustainable tourism ecosystem that significantly benefits the social and economic welfare of rural communities.
Empowering Rural Communities through International Academic Collaboration: A Case Study of Trigona Honey Development and Digital Marketing in Salut Village, North Lombok, Indonesia M. Furkan, Lalu; Yu, Bao; Rois, Ihsan; Suryani, Embun; Anggun Hilendri Lestari, Baiq; Azim, Pahrul
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.550

Abstract

This study presents an international community service initiative implemented in Salut Village, North Lombok, Indonesia, through collaboration between the University of Mataram and Shangrao Normal University, China. The program aimed to empower local Trigona honey producers by enhancing their technical knowledge and equipping them with digital marketing skills. Employing a qualitative case study approach, the initiative combined experiential learning, cross-cultural engagement, and capacity-building strategies to promote sustainable rural development. Results indicate increased local knowledge, digital literacy, and entrepreneurial motivation. Despite challenges such as language barriers and limited infrastructure, the program demonstrated the transformative role of higher education institutions in fostering inclusive development through global academic partnerships. The study offers practical recommendations for sustaining impact and serves as a replicable model for university-led rural innovation initiatives aligned with the Sustainable Development Goals.
Co-Authors Anggun Hilendri Lestari, Baiq Fathurrahman IHSAN ROIS, IHSAN M. Furkan, Lalu Suci Emilia Fitri Suryani, Embun Triana Lidona Aprilani Yu, Bao