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All Journal International Journal of Community Service
M. Furkan, Lalu
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Empowering Rural Communities through International Academic Collaboration: A Case Study of Trigona Honey Development and Digital Marketing in Salut Village, North Lombok, Indonesia M. Furkan, Lalu; Yu, Bao; Rois, Ihsan; Suryani, Embun; Anggun Hilendri Lestari, Baiq; Azim, Pahrul
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.550

Abstract

This study presents an international community service initiative implemented in Salut Village, North Lombok, Indonesia, through collaboration between the University of Mataram and Shangrao Normal University, China. The program aimed to empower local Trigona honey producers by enhancing their technical knowledge and equipping them with digital marketing skills. Employing a qualitative case study approach, the initiative combined experiential learning, cross-cultural engagement, and capacity-building strategies to promote sustainable rural development. Results indicate increased local knowledge, digital literacy, and entrepreneurial motivation. Despite challenges such as language barriers and limited infrastructure, the program demonstrated the transformative role of higher education institutions in fostering inclusive development through global academic partnerships. The study offers practical recommendations for sustaining impact and serves as a replicable model for university-led rural innovation initiatives aligned with the Sustainable Development Goals.
The Business Of Sustainable Tourism: University Programs Empowering Local Enterprises In East Lombok M. Furkan, Lalu; Suryani, Embun; Nururly, Santi; Anuar bin Arshad, Mohd.; Andryan Girsang, Zefanya; Hidayat, Nuzul
International Journal Of Community Service Vol. 5 No. 2 (2025): May 2025 (Indonesia - Malaysia - Timor-Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i2.860

Abstract

This study documents an international community service program conducted in Teluk Jekung and Maringkik Island, East Lombok, Indonesia, through collaboration between Universiti Sains Malaysia (USM) and University of Mataram. The initiative focused on promoting sustainable tourism practices among local communities, including boat operators (Boatman), small medium business owners (UMKM), and island residents. Using a participatory approach, the program combined on-site training, stakeholder discussions, and practical solutions for environmental and economic challenges. Results demonstrated increased community awareness of sustainable tourism principles, improved hospitality skills among Boatman groups, and enhanced business strategies for UMKM. The study highlights the value of international academic partnerships in addressing local development needs while providing recommendations for sustaining long-term impact.
Co-Authors Anggun Hilendri Lestari, Baiq Anuar bin Arshad, Mohd. Azim, Pahrul IHSAN ROIS, IHSAN Nuzul Hidayat, Nuzul Santy Nururly Suryani, Embun Yu, Bao Zefanya Andryan Girsang