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All Journal JMB : Jurnal Manajemen dan Bisnis Community Services and Social Work Bulletin
Nuranissa, Dinda Widy
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Role Of Facebook In Digital Promotion At Lanta Nice Beach Resort Nuranissa, Dinda Widy; Kartini, Raden Asri; Adrial, Adrial
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14852

Abstract

This study aims to analyze the effectiveness of Facebook as a social media platform in enhancing tourist interest in Lanta Nice Beach Resort, Koh Lanta, Thailand. The research employs a quantitative approach with data collected through questionnaires distributed to tourists who have visited or interacted with the resort's social media account. The variables examined include the intensity of Facebook usage, the quality of visual content, user interaction, and its influence on visit interest. The findings reveal a significant positive relationship between Facebook-based digital promotion and the increase in tourist visits. Promotional strategies such as high-quality photo uploads, seasonal promotions, and interactive features contribute to building a positive perception of the resort's image. These findings indicate that social media, particularly Facebook, can serve as an effective promotional tool in the tourism industry if utilized strategically and consistently
Restaurant Service System During Special Events Based On International Experience At Lanta Nice Beach Resort, Thailand Nuranissa, Dinda Widy; Rohim, Abdul; Kartini, Raden Asri; Adrial, Adrial
Community Services and Social Work Bulletin Vol 5, No 1 (2025): Community Services and Social Work Bulletin Volume 5 No. 1 2025
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v5i1.14006

Abstract

This study examines the strategic role of restaurant servers in enhancing guest experience and operational success during major festive events, specifically Christmas and New Year’s celebrations at Lanta Nice Beach Resort, Thailand. Based on insights from an international internship program, the paper underscores how restaurant staff perform multiple roles that extend beyond food delivery, including creating an inviting atmosphere, facilitating communication between guests and management, and serving as cultural intermediaries in a multicultural hospitality setting. The analysis identifies core responsibilities of servers, highlights service challenges during peak demand, and emphasizes the competencies required to accommodate diverse international guests. Findings reveal that effective restaurant service relies on a combination of technical proficiency, interpersonal communication, cultural sensitivity, and stress management under time constraints. These results contribute to a deeper understanding of frontline hospitality roles in tourism studies and offer practical implications for workforce training, event management, and service quality improvement in resort settings.
Co-Authors Abdul Rohim, Abdul Adrial Adrial, Adrial Kartini, Raden Asri