Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Rahyuniati Setiawan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Mediating Role of Brand Perceived Quality in The Effect of Halal Label and Certification on Purchase Intention Isnawati; Rahyuniati Setiawan; Lindayani
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1503

Abstract

Halal Food Product Purchase Intention refers to consumers' intention to repurchase products that are certified as halal, thereby fostering trust in the product and its authenticity. The food industry, as a sector susceptible to halal issues, is expected to fully comply with halal standards, particularly as global demand for halal-certified products continues to rise in tandem with the growth of the Muslim population and increasing awareness of halal assurance. One popular culinary product in Garut, Mie Jebew Teh Emil, serves as the object of this study. The purpose of this research is to analyze the influence of halal labels and halal certification on halal food purchase intention, both directly and indirectly through the mediating variable of halal brand perceived quality. This study employs a quantitative method by distributing questionnaires to 400 respondents through both online and offline means. The instrument used is a Likert-scale questionnaire designed to measure respondents' perceptions of each variable. Data analysis was conducted using the Structural Equation Modeling (SEM) approach to test the causal relationships among variables. The findings indicate that halal labels and halal certification have a significant influence on halal food purchase intentions, both directly and indirectly through the mediating role of perceived halal brand quality. Moreover, the perceived quality of halal brands also shows a significant effect on consumers' purchase intentions toward halal products. These results were tested at a 95% significance level, leading to the conclusion that trust in halal brand quality plays a significant role in increasing consumers' willingness to purchase halal food products.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP CONSUMER SATISFACTION DENGAN PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE SHOPEE Marsha Siti Fahrani; Rahyuniati Setiawan; Dani Adiatma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5957

Abstract

Kemajuan teknologi digital telah mentransformasi pola Tingkah laku konsumen, terutama dalam kegiatan berbelanja online melalui platform jual beli elektronik seperti Shopee. Studi ini mempunyai sasaran untuk mengkaji dampak online customer review dan online customer rating terhadap consumer satisfaction dengan purchase decision yang berperan sebagai variabel perantara. Penelitian ini menerapkan metode kuantitatif dengan teknik Structural Equation Modeling (SEM) yang berbasis Partial Least Square (PLS). Subjek penelitian melibatkan 384 responden yang merupakan pengguna aktif Shopee di wilayah Kabupaten Garut. Temuan penelitian mengindikasikan bahwa online customer review dan online customer rating sama-sama memberikan pengaruh yang signifikan terhadap purchase decision dan consumer satisfaction. Lebih lanjut, purchase decision juga menunjukkan pengaruh yang bermakna terhadap consumer satisfaction, yang mengonfirmasi perannya sebagai variabel mediator. Hasil ini memperkuat pentingnya mekanisme ulasan dan sistem penilaian konsumen dalam proses pembentukan keputusan pembelian serta tingkat kepuasan pelanggan
PERAN BRAND TRUST DALAM MEMEDIASI PENGARUH INFLUENCER MARKETING DAN USER-GENERATED CONTENT (UGC) TERHADAP PURCHASE DECISIONS GENERASI Z DI TIKTOK Muhamad Latif Fadilah; Rahyuniati Setiawan; Dani Adiatma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6714

Abstract

Penelitian ini menganalisis pengaruh Influencer Marketing serta User-Generated content (UGC) terhadap Purchase Discisions Generasi Z pada platform TikTok, dengan Brand Trust berperan sebagai variabel mediasi. Data diperoleh dari 405 responden melalui purposive sampling dan dianalisis menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS) dengan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Influencer Marketing dan UGC memiliki pengaruh positif dan signifikan, baik secara langsung maupun tidak langsung melalui mediasi Brand Trust, terhadap Purchase Discisions Generasi Z di TikTok.
Co-Authors Adiatma, Dani ISNAWATI Lindayani Marsha Siti Fahrani Muhamad Latif Fadilah