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All Journal Prosiding National Conference for Community Service Project Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Jolyn
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Bersama Mengawasi Pemilu 2024: Mewujudkan Demokrasi Indonesia yang Transparan dan Akuntabel Putra, Kianata; David; Mario Tangi Airaz Sitorus; Manco; Darren Anderson; Jolyn; Alda; Federline Yeo; Ticto Jonata; Siau Phe; Novita; Rosari Oktaviana; Putri Klaudia; Natasia; Joanne; Charless Lee; Takbirullah Rizquha; Robby Wiranto; Evonne
National Conference for Community Service Project (NaCosPro) Vol. 6 No. 1 (2024): The 6th National Conference for Community Service Project 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

Pengabdian kepada Masyarakat ini bertujuan meningkatkan partisipasi mahasiswa dalam pengawasan Pemilu 2024 di Indonesia. Tantangan utama meliputi rendahnya partisipasi masyarakat, risiko dezinformasi di era digital, dan keterbatasan sumber daya pengawas. Metode yang digunakan adalah pelibatan mahasiswa dalam pemantauan langsung di TPS sesuai domisili, dokumentasi kegiatan, dan edukasi melalui media sosial. Hasil menunjukkan bahwa pemantauan pemilu oleh mahasiswa dapat meningkatkan transparansi dan mencegah kecurangan, namun juga berpotensi menimbulkan ketegangan. Kerjasama antara institusi pendidikan dan Bawaslu memfasilitasi pelaksanaan kegiatan dengan lancar. Rekomendasi untuk penelitian selanjutnya meliputi pengembangan strategi pengawasan yang lebih efektif di era digital dan peningkatan koordinasi antar pemangku kepentingan untuk optimalisasi pengawasan partisipatif.
Penerapan Integrated Marketing Communication (IMC) melalui Media Sosial Instagram dalam Meningkatkan Brand Awareness pada UMKM Fortune Pao di Kota Batam Hasan, Golan; Gilbert, Kerdion; Celline; Jolyn; Calvin
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.321

Abstract

This study aims to analyze the implementation of Integrated Marketing Communication (IMC) strategies through the social media platform Instagram to enhance brand awareness of the MSME (Micro, Small, and Medium Enterprise) Fortune Pao in Batam City. Employing a qualitative descriptive approach, data were collected through direct observation of digital marketing activities and content analysis on Fortune Pao's Instagram account. The findings indicate that Integrated Marketing Communication (IMC) implementation, encompassing media integration, message consistency, and two-way communication, effectively strengthens brand awareness by fostering intensive consumer interaction and delivering a uniform message. The study recommends enhancing promotion effectiveness evaluation and strengthening cross-media coordination to maximize Integrated Marketing Communication (IMC) outcomes. These results offer valuable insights for MSME practitioners aiming to optimize digital marketing strategies to expand market reach and competitiveness in the digital era.
Co-Authors Alda Calvin Celline Charless Lee Darren Anderson david Evonne Federline Yeo Gilbert, Kerdion Golan Hasan, Golan Joanne Manco Mario Tangi Airaz Sitorus Natasia Novita Putra, Kianata Putri Klaudia Robby Wiranto Rosari Oktaviana Siau Phe Takbirullah Rizquha Ticto Jonata