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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Azhar, Lea Haifa
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Economics, Econometrics & Finance

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Supplier Performance Enhancement for Sugar Product Competitiveness at PG. Rajawali II, Sindanglaut Unit, Cirebon Regency Uljanah, Lulu; Azhar, Lea Haifa; Khaliq, Ruly Irfan Nur; Hidayat, Yayat Rahmat
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5308

Abstract

This study aims to analyze the influence of contract farming, information sharing, and communication quality on supplier performance and its impact on sugar product competitiveness at PG. Rajawali II Sindanglaut Unit, Cirebon Regency. The research method used was quantitative with a survey approach involving 110 sugarcane farmers selected through proportional random sampling. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that contract farming, information sharing, and communication quality significantly affect supplier performance. Furthermore, supplier performance is proven to enhance sugar product competitiveness. The contract farming variable contributes the largest total effect (0.417), followed by communication quality (0.460) and information sharing (0.179). These findings confirm that effective collaboration between farmers and sugar factories, supported by transparent communication and accurate information sharing, is a key factor in improving product competitiveness. The implications of this study highlight the need to strengthen partnerships through sustainable contract farming, enhanced information access, and improved communication quality between suppliers and producers.
Co-Authors Khaliq, Ruly Irfan Nur Uljanah, Lulu Yayat Rahmat Hidayat, Yayat Rahmat