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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media Journal of Agriculture and Animal Science
Inas, Amirah
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Agriculture, Biological Sciences & Forestry Social Sciences

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Gaya Penulisan Naskah Konten Video Hiburan Dalam Meningkatkan Engagement Instagram PT Lopokopi Digital Shankara Inas, Amirah; Priatna, Wahyu Budi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4497

Abstract

Instagram has become a major platform in digital marketing strategies based on audiovisual content. This study aims to analyze the writing style of entertainment video content scripts used by PT Lopokopi Digital Shankara in increasing engagement on Instagram. The approach used is descriptive qualitative through observation, interviews, and document studies. This study uses Aristotle's Three-Act Structure theory to analyze the alignment of writing style with storytelling patterns. The results of the study show that Lopokopi's entertainment content script writing style consists of elements of a relaxed and humorous tone, slang and non-standard language diction, short sentence structure and storytelling, hyperbole, and is consistent with a narrative format in the form of hooks, storylines, and punchlines, and is supported by visual elements. This strategy is effective in building emotional engagement with the audience, especially young workers Gen Z and millennials, and increasing Lopokopi's Instagram engagement rate.
Keragaman Transpirasi Daun Bendera Terhadap Pertumbuhan Enam Genotipe Sorgum (Sorghum bicolor [L.] Moench) Angraini, Negrita Rizky; Inas, Amirah; Vania, Nyang
AgriMalS Vol 5 No 2 (2025): Volume 5 Nomor 2 Tahun 2025
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/agrimals.v5i2.1955

Abstract

Sorgum (Sorghum bicolor [L.] Moench) merupakan tanaman serealia multifungsi dengan potensi tinggi sebagai sumber pangan, pakan, dan energi biomassa. Penelitian ini bertujuan menganalisis hubungan laju transpirasi daun bendera dengan pertumbuhan vegetatif dan bobot dompolan enam genotipe sorgum (Numbu, Bioguma-1, Pahat, Kwali, Samurai-1, dan Samurai-2). Penelitian dilakukan di Laboratorium Lapangan Terpadu dan Laboratorium Bioteknologi Universitas Lampung (Juni 2021-Oktober 2022) menggunakan metode destruktif. Sampling dilakukan saat 50% tanaman pada suatu genotipe memasuki fase booting, dengan pengamatan pada interval 5, 10, 15, 20, dan 25 hari setelah polinasi, sedangkan laju transpirasi daun bendera diukur pada 3 dan 9 MST. Variabel yang diamati meliputi laju transpirasi daun bendera, panjang batang, diameter batang, dan bobot kering dompolan per tanaman. Hasil penelitian menunjukkan bahwa Samurai-1 konsisten memiliki laju transpirasi, panjang batang, diameter batang, dan bobot kering dompolan per tanaman tertinggi dibanding genotipe lain. Perbedaan antargenotipe mengindikasikan adanya pengaruh faktor genetik terhadap efisiensi distribusi fotosintat, ketahanan rebah, dan akumulasi biomassa. Penelitian ini menegaskan pentingnya transpirasi daun bendera dalam menopang pertumbuhan dan hasil, serta mendukung strategi pemuliaan sorgum untuk lahan suboptimal.
Co-Authors Angraini, Negrita Rizky Vania, Nyang Wahyu Budi Priatna