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An Analysis of Consumer Preference for Madeleines Made with Wheat Flour and Sorghum Flour Ningsih Setianingrum, Dewi; Gumelar, Kiki
Gastronomy and Culinary Art Vol. 4 No. 2 (2025): Gastronary: Gastronomy and Culinary Art
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Ampat Yogyakarta

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Abstract

This study aims to analyse consumer preference levels for madeleines prepared using two different types of flour, namely wheat flour and sorghum flour. The method employed in this research involved a hedonic test and a paired sample t-test. A total of 30 respondents were involved in evaluating both types of madeleines based on aspects such as taste, aroma, colour, texture, and appearance. The hedonic test was conducted to measure the respondents’ level of preference toward each madeleine sample. The respondents’ assessments were statistically analysed using the paired sample t-test to determine whether there was a significant difference in preference levels between wheat flour madeleines and sorghum flour madeleines. The analysis applied in this study was quantitative. The variables measured included taste, aroma, colour, texture, and appearance. The results of the study indicated that the average preference score for sorghum flour madeleines was higher than that for wheat flour madeleines. Based on these findings, it can be concluded that consumers preferred madeleines containing sorghum flour over those made with wheat flour.
Traditional culinary heritage as a gastronomic tourism product related in Sumbu Filosofi at Yogyakarta Prasetyanto, Hermawan; Gumelar, Kiki; Nugroho, Setyo Prasiyono; Seth, Muhammad Najib; Susilowati, Heni; Tohari, Amin
PHINISI Vol.3, No.1 (2026): February 2026
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v3i1.115

Abstract

This study examines traditional culinary heritage in the Sumbu Filosofi Yogyakarta as a foundation for culture-based gastronomic tourism. A qualitative case study design was applied using observation, semi-structured interviews with culinary practitioners and tourism stakeholders, and document analysis. Data were analyzed through data reduction, data display, and interpretative conclusion drawing. The findings show that culinary heritage in the Sumbu Filosofi area functions not only as a consumptive product but also as a medium conveying Javanese philosophical values and spatial cosmology. Cultural narratives, heritage-based spatial settings, and experiential tourism strengthen gastronomic attractions in urban heritage contexts. This study contributes to heritage tourism and gastronomic studies by positioning culinary heritage as an integral element of philosophical heritage landscapes rather than an isolated tourism commodity. It further demonstrates that sustainable gastronomic tourism in heritage areas requires a contextual development approach that prioritizes cultural value preservation as a core strategy for destination resilience.