Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Syaira Nur Hafifah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Electronic Word of Mouth, Price Perception dan Brand Image Terhadap Repurchase Intention Pada E-commerce TiktokShop x Tokopedia di Kota Cimahi Jawa Barat. Syaira Nur Hafifah; Hariyadi Triwahyu Putra
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9773

Abstract

This study aims to determine the effect of electronic word of mouth, price perception and brand image on repurchase intention on E-commerce TiktokShop x Tokopedia in Cimahi City, West Java. The number of samples obtained was 120 respondents. The method used is quantitative, with data analysis techniques used are multiple regression analysis, classical assumption test, t test and F test using SPSS 27. The results showed that electronic word of mouth has a significant effect on repurchase intention, price perception has no significant effect on repurchase intention, brand image has a significant effect on repurchase intention. Electronic word of mouth, price perception and brand image have a positive effect simultaneously on repurchase intention.
Co-Authors Hariyadi Triwahyu Putra