Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal INFORMASI Lektur, Jurnal Ilmu Komunikasi
Wiryawan, Yanuar Galih
Unknown Affiliation
Languange, Linguistic, Communication & Media Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
REPRESENTASI TRANSPUAN DALAM VIDEO MUSIK (ANALISIS SEMIOTIKA ROLAND BARTHES PADA VIDEO MUSIK “MANUSIA”) Wiryawan, Yanuar Galih; Rizqiyah, Arin Hafidzoh
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 3 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i3.25279

Abstract

Music Video (MV) memiliki peran penting dalam memperkuat makna dan pesan sebuah lagu, baik secara emosional maupun ideologis. MV tidak hanya mengiringi musik, tetapi juga merepresentasikan konstruksi sosial yang dapat memperkuat hegemoni, termasuk patriarki. Rumusan masalah dalam penelitian ini berangkat dari bagaimana MV ‘Manusia’ karya David Bayu merepresentasikan transpuan serta kaitannya dengan wacana patriarki dan marginalisasi di Indonesia. Penelitian ini menggunakan paradigma constructivism dengan metode semiotik Roland Barthes, yang menekankan analisis denotasi dan konotasi terhadap adegan-adegan dalam MV. Tujuan penelitian adalah untuk mengkaji representasi transpuan dalam MV sebagai bentuk kritik sosial terhadap dominasi patriarki. Hasil penelitian menunjukkan bahwa MV Manusia menampilkan pengalaman diskriminasi yang dialami tokoh transpuan melalui penolakan keluarga, stigma masyarakat, hingga stereotip pekerja seks, sekaligus menyingkap mitos sosial mengenai “ketidakpantasan” identitas gender nonbiner. Namun, MV ini juga membuka ruang mediated intergroup contact yang berpotensi memperluas empati audiens, sehingga dapat dibaca sebagai upaya dekonstruksi hegemoni patriarki dan pengakuan terhadap transpuan sebagai “manusia seutuhnya.”
Digital Branding of Tourism Promotion: Gastrodiplomacy In The Digital Age Awanis Akalili; Audrey, Arselma Trus'tee; Wiryawan, Yanuar Galih
Informasi Vol. 55 No. 2 (2025): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v55i2.89630

Abstract

The digital landscape is transforming perspectives and approaches within the modern tourism industry. In previous eras, the approach to tourism was centered on exploiting natural beauty. Today, the focus has shifted towards the narrative of tourist experiences. Furthermore, the rising popularity of culinary tourism through social media and mass media channels has played a role in this paradigm shift. One country with popular culinary products is Thailand. This research will analyze how the phenomenon of culinary promotion in Thailand can be seen as a practice of gastrodiplomacy executed through a digital branding strategy. This study employs a qualitative research approach with a case study strategy. Data was collected using an open-ended online questionnaire. Research informants were selected using a purposive sampling technique. The criteria for informants were undergraduate students aged 18-25 who are active users of various social media platforms. This study found that culinary-based tourism promotion strategies on digital platforms can persuade audiences. Culinary content on digital media not only fosters the intention to travel but also awakens gastronomic curiosity—the desire to experience cuisine firsthand in its place of origin. Two key elements of content quality were identified: the authenticity of personal storytelling and visual quality. Both elements play a role in the promotional effectiveness of culinary content. The anatomy of the most appealing advertisement for the audience is content that can present a complete experiential narrative, centers on the authenticity of street food, and values the process of creating culinary products as a cultural art form. These findings offer a strategic model for countries with similar potential, particularly Indonesia, to optimize gastronomy as a tool for tourism promotion on the global digital stage.
Co-Authors Audrey, Arselma Trus'tee Awanis Akalili Rizqiyah, Arin Hafidzoh