Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal INFORMASI MEDIAKOM : Jurnal Ilmu Komunikasi
Awanis Akalili
Unknown Affiliation
Languange, Linguistic, Communication & Media Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
TRANSFORMASI IDENTITAS VIRTUAL PRA DAN PASCA PERCERAIAN: ANALISIS KONTEN INSTAGRAM MICROCELEBRITY Kulau, Febriansyah; Awanis Akalili
MEDIAKOM Vol. 6 No. 01 (2022): Mediakom, September 2022
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v6i01.1068

Abstract

Identity is a reflection of the reality of oneself. This reflection can be represented in the real world or the cyber world. But in cyberculture, the debate about real and virtual reality is a separate discourse. So that the identity represented in the cyber world is often referred to as a virtual identity. With the cyber world, identity is easy to transform, depending on the interests of the owner of the identity. This article will try to discuss the virtual identity transformation carried out by microcelebrity. The transformation is marked by the momentum of the divorce from the microcelebrity. Using qualitative content analysis, this article analyzes the uploads of two microcelebrity, namely Rachel Venya and Vicky Alaydrus on her Instagram. The findings of this article show that both Rachel Venya and Vicky Alaydrus experienced a virtual identity transformation after the divorce. But it was found that in this transformation, Vicky Alaydrus placed himself more as part of the microcelebrity than Rachel Venya. In the first few posts, Rachel Venya put herself as an individual without any soft selling that followed the reveal of her new virtual identity as a microcelebrity.
Digital Branding of Tourism Promotion: Gastrodiplomacy In The Digital Age Awanis Akalili; Audrey, Arselma Trus'tee; Wiryawan, Yanuar Galih
Informasi Vol. 55 No. 2 (2025): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v55i2.89630

Abstract

The digital landscape is transforming perspectives and approaches within the modern tourism industry. In previous eras, the approach to tourism was centered on exploiting natural beauty. Today, the focus has shifted towards the narrative of tourist experiences. Furthermore, the rising popularity of culinary tourism through social media and mass media channels has played a role in this paradigm shift. One country with popular culinary products is Thailand. This research will analyze how the phenomenon of culinary promotion in Thailand can be seen as a practice of gastrodiplomacy executed through a digital branding strategy. This study employs a qualitative research approach with a case study strategy. Data was collected using an open-ended online questionnaire. Research informants were selected using a purposive sampling technique. The criteria for informants were undergraduate students aged 18-25 who are active users of various social media platforms. This study found that culinary-based tourism promotion strategies on digital platforms can persuade audiences. Culinary content on digital media not only fosters the intention to travel but also awakens gastronomic curiosity—the desire to experience cuisine firsthand in its place of origin. Two key elements of content quality were identified: the authenticity of personal storytelling and visual quality. Both elements play a role in the promotional effectiveness of culinary content. The anatomy of the most appealing advertisement for the audience is content that can present a complete experiential narrative, centers on the authenticity of street food, and values the process of creating culinary products as a cultural art form. These findings offer a strategic model for countries with similar potential, particularly Indonesia, to optimize gastronomy as a tool for tourism promotion on the global digital stage.
Co-Authors Audrey, Arselma Trus'tee Febriansyah Kulau Wiryawan, Yanuar Galih