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All Journal Jurnal Pemberdayaan Umat Priviet Social Sciences Journal
Zalikha, Nasya Rizqy
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Digital content management strategies for enhancing stakeholder engagement: A communication perspective on website-based platforms Kholik, Abdul; Rizki, Menati Fajar; Maulydia, Farah Widari; Syahdan, Mohammad Arsha; Anadyar, Arbifadhil Fikri; Zalikha, Nasya Rizqy
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.747

Abstract

This study examines the strategic implementation of website-based Content Management Systems (CMS) as a communication tool to enhance stakeholder engagement in digital environments. Using a qualitative research approach combined with the Multimedia Development Life Cycle (MDLC) methodology, this research analyzes the development and implementation of a digital communication platform for Nasyid Nusantara Jakarta, focusing on its effectiveness in strengthening stakeholder relationships and supporting Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions). Through focus group discussions with 13 participants and a comprehensive website evaluation, the study reveals that strategic digital content management can significantly improve organizational communication effectiveness. The research findings indicate that the implemented CMS platform achieved an overall effectiveness score of 80%, demonstrating strong technical functionality (100%) and content credibility (85.2%), while identifying areas for improvement in transparency, accountability (58.8%), and interactive engagement (66.7%). This study contributes to communication theory by demonstrating how digital platforms can serve as strategic communication tools that facilitate meaningful stakeholder dialogue and community building. These findings have practical implications for organizations seeking to leverage digital communication technologies to enhance stakeholder engagement and achieve sustainable development objectives through effective content management.
Implementasi Prinsip Kredibilitas Website dalam Optimasi Konten Digital untuk Sekolah Kholik, Abdul; Rizki, Menati Fajar; Zalikha, Nasya Rizqy; Anadyar, Arbifadhil Fikri; Maulydia, Farah Widari; Syahdan, Mohammad Arsha
Jurnal Pemberdayaan Umat Vol. 4 No. 2 (2025): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpu.v4i2.5510

Abstract

Purpose: This community service activity aims to implement website credibility principles in digital content optimization for SMK Pelita Alam (Pelita Alam Vocational High School). Methodology/approach: The method used was Community-Based Participatory Action Research (CBPAR) involving 11 participants consisting of the principal, teachers, administrative staff, and IT coordinator. Evaluation was conducted using a Website Credibility Checklist that includes 10 credibility aspects with 80 indicators. Results/findings: The evaluation results showed an overall credibility score of 52% (moderate category), with the security & privacy aspect achieving the highest score (88%) and the achievements & accomplishments aspect the lowest (25%). Three main improvement priorities identified were: human resource credibility (38%), achievements and accomplishments (25%), and current content & quality assurance (38%). Conclusions: This activity successfully increased the website management team's understanding of the importance of digital credibility and provided a systematic improvement roadmap to enhance the image and public trust toward the vocational education institution. Limitations: The evaluation was limited to internal stakeholder perspectives and did not include user feedback from external audiences such as students or parents. Contribution: This program contributes a replicable model for evaluating and improving digital credibility within educational institutions, combining participatory methods and measurable website indicators.
Co-Authors Abdul Kholik Abdul Kholik Anadyar, Arbifadhil Fikri Maulydia, Farah Widari Menati Fajar Rizki Syahdan, Mohammad Arsha