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All Journal Jurnal E-Bis: Ekonomi Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Alam Avrianto
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Journal : El-Mal: Jurnal Kajian Ekonomi

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Pengaruh Kepuasan Konsumen dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Diagonal Koffie Gilar Rizky Prayoga; Tinneke Hermina; Alam Avrianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8728

Abstract

This study aims to analyze the effect of Consumer Satisfaction and Service Quality on Consumer Loyalty. This study uses primary data obtained through questionnaires distributed to 110 respondents who are consumers at Diagonal Koffie. The sampling technique used is non-probability sampling with purposive sampling method. This research uses a quantitative approach with descriptive and verification methods. Hypothesis testing is carried out using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The analysis results show that Customer Satisfaction has a significant effect on Customer Loyalty. In addition, Service Quality has a significant effect on Consumer Loyalty, and Consumer Satisfaction and Service Quality have a significant effect simultaneously on Consumer Loyalty.
Co-Authors Gilar Rizky Prayoga Hamdani, Nizar Alam Syukur Tauzirie, Aditya Syahwaludin K Tinneke Hermina