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All Journal Jurnal E-Bis: Ekonomi Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Alam Avrianto
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kepuasan Konsumen dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Diagonal Koffie Gilar Rizky Prayoga; Tinneke Hermina; Alam Avrianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8728

Abstract

This study aims to analyze the effect of Consumer Satisfaction and Service Quality on Consumer Loyalty. This study uses primary data obtained through questionnaires distributed to 110 respondents who are consumers at Diagonal Koffie. The sampling technique used is non-probability sampling with purposive sampling method. This research uses a quantitative approach with descriptive and verification methods. Hypothesis testing is carried out using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The analysis results show that Customer Satisfaction has a significant effect on Customer Loyalty. In addition, Service Quality has a significant effect on Consumer Loyalty, and Consumer Satisfaction and Service Quality have a significant effect simultaneously on Consumer Loyalty.
Pengaruh Kepuasan Konsumen dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Diagonal Koffie Gilar Rizky Prayoga; Tinneke Hermina; Alam Avrianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8728

Abstract

This study aims to analyze the effect of Consumer Satisfaction and Service Quality on Consumer Loyalty. This study uses primary data obtained through questionnaires distributed to 110 respondents who are consumers at Diagonal Koffie. The sampling technique used is non-probability sampling with purposive sampling method. This research uses a quantitative approach with descriptive and verification methods. Hypothesis testing is carried out using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The analysis results show that Customer Satisfaction has a significant effect on Customer Loyalty. In addition, Service Quality has a significant effect on Consumer Loyalty, and Consumer Satisfaction and Service Quality have a significant effect simultaneously on Consumer Loyalty.
Harga Dan Promosi Terhadap Keputusan Pembelian Tas Ransel Di PD. Vina Garut Syukur Tauzirie, Aditya Syahwaludin K; Nizar Alam Hamdani; Alam Avrianto
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2522

Abstract

Fokus dari telaah ini adalah untuk mengetahui sejauh mana penetapan harga dan adanya promosi berperan dalam keputusan konsumen untuk membeli tas ransel di PD Vina Garut. Data primer dalam riset ini dikumpulkan menggunakan metode kuantitatif melalui penyebaran angket (kuesioner) kepada 64 orang responden yang merupakan konsumen dari PD. Vina Garut, sampel studi ini ditetapkan melalui teknik pengambilan sampel bertujuan (purposive sampling). Adapun untuk menguji hipotesis, penelitian ini menerapkan analisis regresi linier berganda. Temuan dari riset ini mengindikasikan bahwa faktor harga dan promosi, ketika diuji secara individu (parsial) maupun bersama-sama (simultan), terbukti memberikan dampak positif terhadap keputusan pembelian. Temuan ini menegaskan bahwa strategi penetapan harga yang kompetitif dan kegiatan promosi yang efektif merupakan faktor krusial yang secara kolektif memberikan dorongan kuat bagi pelanggan untuk memutuskan pembelian tas ransel di PD. Vina Garut.
Co-Authors Gilar Rizky Prayoga Hamdani, Nizar Alam Syukur Tauzirie, Aditya Syahwaludin K Tinneke Hermina