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All Journal Ecoducation BISNIS : Jurnal Bisnis dan Manajemen Islam
Putri, Nabiilah Aatika
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Economics, Econometrics & Finance Education

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Pengaruh Interactivity terhadap Trust, Perceived Enjoyment, dan Impulsive Buying Intention di Shopee Live Putri, Nabiilah Aatika; Maryam, Dewi
Economic and Education Journal (Ecoducation) Vol. 5 No. 3 (2023): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

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Abstract

Penelitian ini bertujuan menyelidiki pengaruh interaktivitas dalam live streaming terhadap kepercayaan, persepsi kesenangan, dan niat pembelian impulsif. Pendekatan metodologi yang digunakan yaitu kuantitatif dengan jenis penelitian kausal. Data primer dikumpulkan melalui kuesioner online yang melibatkan 107 responden, dan analisis dilakukan menggunakan teknik Structural Equation Modeling – Partial Least Square (SEM-PLS). Berdasarkan hasil dari analisis data responden, interaktivitas mampu menunjukkan pengaruh signifikan terhadap kepercayaan dan kesenangan yang dirasakan oleh pelanggan selama menonton Shopee Live. Persepsi kesenangan terbukti dapat memediasi hubungan antara interaktivitas dan niat pembelian impulsif. Namun, temuan juga menunjukkan bahwa pengaruh interaktivitas dan kepercayaan terhadap niat pembelian impulsif tidak sepenuhnya signifikan. Oleh karena itu, penjual dapat memanfaatkan strategi interaktif yang didesain dengan cermat untuk menciptakan pengalaman yang memikat bagi pelanggan, membangun kepercayaan, serta mendorong keinginan untuk melakukan pembelian secara impulsif.
Corporate Social Responsibility of Islamic Bank: Enhancing Customer Trust, Corporate Reputation, and Customer Loyalty Putri, Nabiilah Aatika; Hasib, Fatin Fadhilah
BISNIS Vol 12, No 1 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v12i1.22250

Abstract

Islamic banking faces challenges competing with conventional banking, particularly regarding market share. To address this challenge, Islamic banks must strengthen customer relationships for long-term sustainability. This research aims to examine whether customer trust and reputation mediate the effect of CSR on customer loyalty in Bank Syariah Indonesia (BSI). The study employed a quantitative approach with the SEM-PLS analysis technique. The sampling method was simple random sampling, with 170 respondents participating in an online questionnaire. The findings of this study suggest that CSR does not have a direct impact on Customer Loyalty. However, mediation through Customer Trust and Corporate Reputation is crucial. The results reveal that customers’ decisions to be loyal to Bank Syariah Indonesia (BSI) are not directly influenced by the observable CSR activities; instead, customer trust and corporate reputation play vital roles in mediating the effects of CSR on customer loyalty. This study implies that Bank Syariah Indonesia (BSI) needs to emphasize the significance of customer trust by enhancing service quality. Furthermore, building a positive reputation for the customers by disseminating adequate information regarding Sharia financial products is equally imperative.
Co-Authors Dewi Maryam Fatin Fadhilah Hasib