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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Cristya, Desty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Location and Service Quality on Purchase Decision (Case Study at Rahman Collection Store) Suleman, Panji; Sahara, Sahara; Cristya, Desty
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.558

Abstract

This study aims to analyze the influence of location and service quality on purchase decisions, using a case study at the Rahman Collection Store. A quantitative method was employed, with the research population comprising all railway passengers at Cirebon Station who have interacted with other passengers. The total number of visitors to Rahman Collection Store from July to December was recorded at 21,457. The Slovin formula was used to determine the sample size, resulting in 99.536, which was rounded up to 100 respondents. Data were collected using a Likert scale to measure respondents’ perceptions of the studied variables. The research findings indicate that both location and service quality have a significant influence on consumer purchase decisions. Furthermore, when analyzed jointly, location and service quality were found to simultaneously affect purchasing behavior at the Rahman Collection Store. These results highlight the importance of strategic location and high-quality service in attracting and retaining customers.
The Influence of Location and Service Quality on Purchase Decision (Case Study at Rahman Collection Store) Suleman, Panji; Sahara, Sahara; Cristya, Desty
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.558

Abstract

This study aims to analyze the influence of location and service quality on purchase decisions, using a case study at the Rahman Collection Store. A quantitative method was employed, with the research population comprising all railway passengers at Cirebon Station who have interacted with other passengers. The total number of visitors to Rahman Collection Store from July to December was recorded at 21,457. The Slovin formula was used to determine the sample size, resulting in 99.536, which was rounded up to 100 respondents. Data were collected using a Likert scale to measure respondents’ perceptions of the studied variables. The research findings indicate that both location and service quality have a significant influence on consumer purchase decisions. Furthermore, when analyzed jointly, location and service quality were found to simultaneously affect purchasing behavior at the Rahman Collection Store. These results highlight the importance of strategic location and high-quality service in attracting and retaining customers.
Co-Authors Sahara Sahara Sahara Suleman, Panji