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OSING YOUTH'S INVOLVEMENT IN PRESERVING LOCAL WISDOM THROUGH THE GANDRUNG SEWU FESTIVAL Francisca Titing Koerniawaty; Komang Artana; I Made Yuda Adnyana; I Putu Mega Adi Adnyana; Gusti Ngurah Indra Ariestyawan; Risky Maulana; Anedda Alessandro Flavio Putra
Journal of Innovation Research and Knowledge Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

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Abstract

This study examines the strategic involvement of Osing youth in preserving local culture through their participation in the Gandrung Sewu Festival in Banyuwangi. This annual festival functions not only as an artistic performance but also as a medium for transmitting Osing cultural values and promoting culture-based tourism. Employing a descriptive qualitative approach framed by theories of social participation, cultural transmission, cultural tourism, and cultural festivals as preservation and promotion tools. The research explores various forms of youth involvement, ranging from dancers, organizing committees, and art facilitators to digital promoters. The findings reveal that youth participation is predominantly symbolic, although creative initiatives have emerged, such as the Gandrung Anak Muda community, which utilizes social media and digital content innovation. Key driving factors include cultural identity and community support, while challenges consist of limited training, inadequate cultural facilities, and the influence of popular culture. The study underscores the importance of engaging young generations in all stages of sustainable cultural preservation. The Gandrung Sewu Festival holds significant potential as an educational platform and as a driver of culture-based creative economy. Recommendations are directed toward strengthening digital strategies, fostering early cultural education, and implementing participatory cross-generational policies
THE GREEN VILLA MANAGEMENT MODEL FOR EFFICIENCY IN BALI LUXURY ACCOMMODATION I Putu Mega Adi Adnyana; Gede Yoga Kharisma Pradana; Putu Devi Rosalina
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.398

Abstract

Sustainable tourism has become a central paradigm in the global tourism industry, driven by increasing environmental pressures caused by accommodation activities. In Bali, particularly within the rapidly growing villa sector, challenges arise from high resource consumption and the lack of integration of environmentally friendly practices into operational management. This study aims to analyze the complexity and challenges of Green Villa implementation, evaluate its impact on operational efficiency, and develop an applicable management model at Javana Royal Villa. This research employs a qualitative approach using the Research and Development (R&D) method. Data were collected through in-depth interviews, participatory observation, and document analysis, and analyzed descriptively through data reduction, display, and conclusion drawing. The findings indicate that Green Villa implementation involves moderate to high complexity with multidimensional challenges, including limited investment, absence of a dedicated person in charge, and varying staff understanding of sustainability practices. Despite these challenges, the implementation improves operational efficiency through better control of water and energy usage and a shift toward systematic monitoring. This study proposes a Managerial–Behavioral Based Green Villa Management Model integrating technical, managerial, and stakeholder aspects through the establishment of a Green Committee, integration of Green KPIs into SOPs, and strengthening of green organizational culture. Successful implementation depends on strong managerial commitment and the internalization of sustainable behavior.