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p-Index From 2021 - 2026
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All Journal Berajah Journal Journal of Innovation Research and Knowledge
Gusti Ngurah Indra Ariestyawan
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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OSING YOUTH'S INVOLVEMENT IN PRESERVING LOCAL WISDOM THROUGH THE GANDRUNG SEWU FESTIVAL Francisca Titing Koerniawaty; Komang Artana; I Made Yuda Adnyana; I Putu Mega Adi Adnyana; Gusti Ngurah Indra Ariestyawan; Risky Maulana; Anedda Alessandro Flavio Putra
Journal of Innovation Research and Knowledge Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

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Abstract

This study examines the strategic involvement of Osing youth in preserving local culture through their participation in the Gandrung Sewu Festival in Banyuwangi. This annual festival functions not only as an artistic performance but also as a medium for transmitting Osing cultural values and promoting culture-based tourism. Employing a descriptive qualitative approach framed by theories of social participation, cultural transmission, cultural tourism, and cultural festivals as preservation and promotion tools. The research explores various forms of youth involvement, ranging from dancers, organizing committees, and art facilitators to digital promoters. The findings reveal that youth participation is predominantly symbolic, although creative initiatives have emerged, such as the Gandrung Anak Muda community, which utilizes social media and digital content innovation. Key driving factors include cultural identity and community support, while challenges consist of limited training, inadequate cultural facilities, and the influence of popular culture. The study underscores the importance of engaging young generations in all stages of sustainable cultural preservation. The Gandrung Sewu Festival holds significant potential as an educational platform and as a driver of culture-based creative economy. Recommendations are directed toward strengthening digital strategies, fostering early cultural education, and implementing participatory cross-generational policies
ENHANCING TOURIST VISITS THROUGH DIGITAL PROMOTION IN BONGKASA PERTIWI VILLAGE Gusti Ngurah Indra Ariestyawan; Ida Bagus Putra Yadnya; Francisca Titing Koerniawaty
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.607

Abstract

The development of digital technology has changed the way tourist destinations are promoted, but tourist villages still face limitations in utilizing digital media. This study aims to design a digital promotion strategy to increase the popularity and tourist visits to Bongkasa Pertiwi Tourism Village, Bali. A descriptive applicative qualitative approach was used through interviews, observations, and documentation. Analysis was conducted thematically with a SWOT framework to identify supporting and inhibiting factors. The results show that digital strategies have not been optimally integrated, with the main obstacles being limited human resources, less systematic content planning, and minimal involvement of MSMEs. The strategy is designed to integrate Community-Based Tourism, the 6A concept, the AISAS model, and Cyber ​​Public Relations, with a focus on authentic content and two-way interaction. This strategy has the potential to increase visibility and encourage sustainable tourism.
Co-Authors Anedda Alessandro Flavio Putra I Made Yuda Adnyana I Putu Mega Adi Adnyana Ida Bagus Putra Yadnya Koerniawaty, Francisca Titing Komang Artana Risky Maulana