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PENGELOLAAN DAYA TARIK WISATA DAN PELESTARIAN BUDAYA MASYARAKAT OSING DI DESA KEMIREN, BANYUWANGI JAWA TIMUR Putu Herny Susanti; I Gede Agus Deny Permana; Ni Made Ayuning Pramesti; I Made Purnawan Dharma P; Devi Triana Puspa; Ni Kadek Dwinda Sri Rahayu; Abiradama Sudayasa; Ida Bagus Nyoman Weda; Dewa Made Sastra Wiatmika
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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Abstract

Kemiren Village in Banyuwangi is a cultural enclave of the Osing community, rich in local traditions and identity. This research aims to analyze the dynamics of Osing cultural preservation amidst modernization and globalization, identify preservation strategies implemented by the community, and analyze the role of stakeholders in managing Kemiren Village as a cultural tourism village. Using a descriptive qualitative approach with a case study, data were collected through participatory observation, in-depth interviews, and documentation studies. SWOT analysis to formulate cultural preservation strategies. The findings indicate that Kemiren Village is in the development stage of its tourism area life cycle, with authentic Osing culture as its main attraction. Preservation strategies are collaborative and community-based, involving local communities, traditional institutions, government, academics, and the private sector. The role of traditional institution and Pokdarwis is central in the planning and implementation of cultural activities as well as in providing tourism services. Key challenges include the absence of formal regulations (Perdes), transportation accessibility, disparities in homestay quality, and the potential for cultural commercialization. Recommendations include drafting local regulations, enhancing local human resource capacity, diversifying educational tourism products, and strengthening sustainability monitoring systems. This research contributes to the study of local cultural preservation and community-based tourism destination management
Identification of the Potential of Bali Oka Wedding Organizer as a Supporting Product for MICE Tourism in Bali Devi Triana Puspa; Susanti, Putu Herny; Firman Sinaga
International Journal of Educational Research Excellence Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v5i2.1841

Abstract

Bali Oka Wedding Organizer integrates traditional Balinese wedding ceremonies with modern service standards, positioning itself not only as a wedding service provider but also as a cultural attraction that contributes to incentive tourism and event tourism. The research employs a descriptive qualitative approach combined with SWOT analysis, using online questionnaires distributed to clients, vendors, internal crews, and both domestic and international tourists. Findings reveal that the main strengths of Bali Oka lie in operational stability, service digitalization, and strong support from local communities and artists. Weaknesses include limited cultural-based certification, vendor coordination issues, and inconsistent global branding. External factors present significant opportunities through destination wedding trends, government support, and multi-stakeholder collaboration, while threats arise from competition with international wedding organizers and limited digital promotion. The identification highlights Bali Oka Wedding Organizer’s strategic role as a supporting product for MICE Tourism in Bali, with recommendations to strengthen branding, enhance human resource competencies, and optimize digitalization to remain competitive in the global wedding tourism market.