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All Journal Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat dan Riset Pendidikan
A.A. Sg. Candra Permatasari
Universitas Pendidikan Nasional
Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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BAHASA CINTA DALAM DUA BAHASA: PILIHAN BAHASA DALAM PERCAKAPAN KELUARGA MUDA DI PERKOTAAN BALI A.A. Sg. Candra Permatasari
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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Abstract

This study examines the language choices made by young parents in urban Bali in family conversations. Against Bali's unique sociolinguistic backdrop where Balinese with its speech level system (sor-singgih basa) interacts with Indonesian as the national language and English as a global language, this research aims to identify dominant language choice patterns and analyze the determining factors behind these choices. Using a qualitative approach with in-depth interviews and observations of ten young families in Denpasar, and drawing on Fishman's (1965) Domain of Language Use theory and Giles & Smith's (1979) Accommodation Theory, this study reveals three main patterns: domain-based patterns, one-person-one-language (OPOL) patterns, and dynamic code-mixing patterns. The findings indicate that language choice is not merely a pragmatic action but also a complex identity negotiation, driven by motivations to preserve cultural heritage, ensure children's social mobility, and manage impressions within extended families. This study concludes that young Balinese families serve as both agents of change and preservation in contemporary Balinese language ecology
Penguatan Branding Digital Perajin Perak Celuk melalui Program Back to Roots #9: Penelitian A.A. Sg. Candra Permatasari; Ni Putu Ayu Pirdayanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4231

Abstract

Celuk Village in Gianyar is widely recognized as a center of high-quality silvercraft production; however, the challenges of digital marketing limit craftsmen’s ability to expand their market reach. The community service program “Back to Roots #9: Hope in Silver Piece” was conducted to enhance the digital branding capabilities of craftsmen and local youth through training on modern marketing strategies. This program integrates the marketing mix theory (Kotler & Keller, 2016), brand identity concepts (Aaker, 1996), and digital marketing frameworks (Chaffey, 2019). Methods included sharing sessions, hands-on video branding production, and school-based socialization. The results indicate improved understanding and skills among participants in applying digital branding and producing promotional content. This program contributes significantly to digital literacy and the strengthening of Celuk’s silvercraft product identity.
Co-Authors Ni Putu Ayu Pirdayanti