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All Journal Journal of Social and Policy Issues Jurnal Masyarakat Madani Indonesia
Faridah, Aisiah Cici
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Humanities Computer Science & IT Education Public Health Social Sciences

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Pemberdayaan Masyarakat Melalui Pelatihan Pembuatan Headpiece Untuk Peningkatan Ekonomi Kreatif Warga Medokan Semampir Kota Surabaya Faridah, Aisiah Cici; Casmiwati, Dewi
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 4 (2025): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/3vxnrs71

Abstract

Permasalahan rendahnya peluang kerja di kalangan ibu rumah tangga dan perempuan usia produktif di wilayah RT 05/RW 07 Kelurahan Medokan Semampir, Kota Surabaya, mendorong dilaksanakannya kegiatan pemberdayaan masyarakat melalui pelatihan pembuatan aksesori headpiece. Kegiatan ini bertujuan untuk meningkatkan keterampilan teknis peserta serta memperkenalkan strategi pemasaran digital guna mendukung pengembangan usaha kreatif berbasis kerajinan tangan. Metode yang digunakan meliputi survei awal, penyampaian materi, praktik langsung, pelatihan pemasaran digital, serta evaluasi dan monitoring secara berkelanjutan. Hasil kegiatan menunjukkan adanya peningkatan keterampilan teknis peserta dalam membuat headpiece, serta pemahaman yang lebih baik mengenai pemasaran melalui media sosial dan marketplace. Sebagian peserta bahkan mulai memproduksi dan memasarkan produk secara mandiri. Kesimpulan dari kegiatan ini menunjukkan bahwa seluruh tahapan pemberdayaan masyarakat yaitu penyadaran, pengkapasitasan, dan pemberian daya telah terlaksana secara efektif. Pelatihan ini tidak hanya meningkatkan kapasitas ekonomi keluarga, tetapi juga mendorong tumbuhnya jiwa kewirausahaan digital di kalangan perempuan, sehingga berkontribusi positif terhadap penguatan ekonomi kreatif lokal
Analysis of Customer Relationship Management (CRM) Service Quality at the Surabaya City Population and Civil Registration Office Faridah, Aisiah Cici; Moh. Musleh
Journal of Social and Policy Issues Volume 5, No 3 (2025) July - September
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i3.505

Abstract

This study aims to analyze the quality of Customer Relationship Management (CRM) services at the Population and Civil Registration Service (Dispendukcapil) of Surabaya City based on five dimensions of service quality according to Zeithaml: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. By conducting this study, it is expected to obtain a comprehensive picture of the strengths and weaknesses of the CRM services implemented, as well as provide strategic recommendations for improving public services in the future. The approach used is descriptive qualitative with data collection techniques through interviews, observations, and documentation. The results of the study indicate that the CRM services of the Surabaya City Dispendukcapil have provided good and diverse services, both online through social media, applications, email, and call centers, as well as offline at the Public Service Mall (MPP). In conclusion, the quality of CRM services at the Surabaya Dispendukcapil is classified as good with a high commitment to inclusive and technology-based public services. However, increasing technical capacity and system responsiveness is still needed to maintain the sustainability of optimal services.
Co-Authors Dewi Casmiwati Moh. Musleh