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All Journal Socius: Social Sciences Research Journal
I, Iswati
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Promosi Penjualan dan Harga Terhadap Keputusan Pembelian Pada Brand Mixue di Surabaya Selatan Alfarisi, Muhammad Khalid; I, Iswati; Fitriyasari, Anis
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 3 (2025): October 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17256140

Abstract

This study aims to determine the influence of sales and price promotions on the purchase decision of the South Surabaya Mixue brand.Along with the development of technology and communication, as well as the development of the economic field in the current era, of course economic actors or corporate companies in Indonesia must be able to build and add a wider marketing space for business actors to develop their businesses. With the entry of foreign culture in the era of globalization, so that entrepreneurs in Indonesia can compete and so as not to be left behind, economic actors must be able to attract as many buyers or consumers as possible for success in doing business. This can be done by implementing an effective marketing strategy, for example in terms of promotion, and price is believed to be the most crucial aspect of the marketing mix. The purpose of promotion and pricing is aimed at being able to attract the potential to increase consumers for the company's profit. Therefore, this study aims to prove the influence of marketing activities, which in this case is promotion and pricing that are aimed at triggering significant consumer purchase decisions, especially in the fb business focused on the Mixue brand. In this study, the sample used was as many as 100 respondents who represented the public's perspective on the brand in question. The results of this study prove that marketing activities through promotion and pricing have a positive and significant effect on consumer purchase decisions
Pengaruh Pengembangan Sumber Daya Manusia Terhadap Produktivitas Karyawan di Café Serlok Kopi Surabaya Tampang, Petrus Chanel; I, Iswati; Fitriyasari, Anis
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17071190

Abstract

This research aims to investigate the influence of human resource (HR) development strategies on increasing employee productivity. In the context of increasingly complex business dynamics, HR development is considered crucial for improving organizational performance. The survey method is used to collect data from respondents who are employees in various sectors. Multiple linear regression analysis is used to test the relationship between HR development strategy variables and employee productivity. The research results show that there is a positive and significant influence between HR development strategies and increasing company productivity. These findings emphasize the importance of investing in human resource development as a means of increasing employee competitiveness and performance. The practical implication of this research is that managers and organizational leaders need to pay attention to HR development strategies as an integral part of their business strategy to achieve productivity goals.  
Co-Authors Alfarisi, Muhammad Khalid Fitriyasari, Anis Tampang, Petrus Chanel