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Pelatihan Built in Quality di PT. Asalta Mandiri Agung : Pengabdian Istiqoomatun Nisaa; Sujana, Ujang; Sidik, Rasyid; Wisnu Nugroho, Haris; Rochmat; Putranto Widiatmoko, Roso
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2282

Abstract

Training in a does not only aim to deliver messages or training material, but also to make employees understand the training material and can apply it to the environment in which they work. In this study the authors observed that communication between instructors and training participants was not optimal. This can be seen from the assessment of the pre-test and post-test that has results that do not meet the standards set. The method used in this service is qualitative descriptive. To get complete information in accordance with the focus of the research, the data collection technique is used by means of interviews, observation and documentation. From the results of this study the communication strategy used by instructors to BIQ training participants is by determining the target of the training participants, composing messages, determining methods using the media.
Proses Pembuatan Video Hasil Pertanian Sebagai Media Sosialisasi Internal Instansi dan Masyarakat di Balai Besar Pengkajian dan Pengembangan Teknologi Pertanian (BBP2TP): Pengabdian Lilis Cucu Sumartini; Fujiyati; Sujana, Ujang; Putranto Widiatmoko, Roso
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2286

Abstract

This service presents the Agricultural Product Video Making Process as institutional and public internal socialization media in Indonesian Agricultural Technology Research and Development (BBP2TP) and applies qualitative method to provides the references and systematical or accurate occurrences from many sources using various data gathering techniques. Socializing media represents communication activities in delivering product surplus of either commodities or services and this media is quite substantial in order to persuade the commodities and services. BBP2TP has been socializing products research by media, such as flyer, leaflet, brochure, x-banner and video. Indonesian Agricultural Technology Research and Development (BBP2TP) is technical implementer unit (UPT) in study and development agricultural technology under the surveillance of Agricultural Research and Development Division Chairman and the socializing media certainly provides information and visualization of products’ study result. Obvious information can improve and effect people enthusiasm to use products’ study result. The expectation of using the designed and implemented is to be more effective and efficient than using conventional brochure, journal and institution website.
Strategi Promosi Melalui Live Streaming TikTok pada Kilate.id Store Reza, Reza; Nisaa, Istiqoomatun; Sujana, Ujang; Putranto Widiatmoko, Roso
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20925

Abstract

Kilate.id store merupakan online shop yang didirkan pada tahun 2019 oleh pelajar SMA. Pada tahun 2022 Kilate.id store menjual produknya melalui live streaming TikTok. Penelitian ini bertujuan untuk mengetahui bagaimana promosi live streaming TikTok dalam meningkatkan penjualan dan kendala apa saja promosi melalui live streaming TikTok pada Kilate.id store. Adapaun metode yang digunakan dalam Penelitian ini adalah metode kuantitatif dengan menggunakan analisis SWOT berupa IFAS dan EFAS. Hasil Penelitian ini menunjukkan bahwa Hasil Perhitungan IFAS dan EFAS penjualan Kilate.id store melalui live streaming TikTok diperoleh Hasil sebesar 1,017 untuk IFAS, dan 0,189 untuk perhitungan EFAS. Sehingga dapat diketahui posisi IFAS dan EFAS yaitu terletak pada kuadran l, artinya Strategi yang diambil adalah Strategi growth (Pertumbuhan). Dengan Strategi pertumbuhan penjualan Kilate.id store melalui live streaming TikTok dapat meningkatkan penjualan bahkan Strategi pertumbuhan ini menjadi penetrasi dalam pengembangan penjualan Kilate.id store melalui live streaming TikTok.