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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan SAMBARA: Jurnal Pengabdian Kepada Masyarakat
Fujiyati
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Religion Humanities Civil Engineering, Building, Construction & Architecture Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

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Pelatihan Pembuatan Akun Grabfood Sebagai Upaya Meningkatkan Penjualan UMKM Bubur Cianjur Bapak Qodir di Kedung Waringin Bogor: Pengabdian Fujiyati; Cucu Sumartini, Lilis; Sujana, Ujang; Wisnu Nugroho, Haris
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2276

Abstract

Mr. Qodir's Cianjur Porridge UMKM is located on Jl.KH.M.Mukhtar No. 68 Kedung Waringin , Bojong Gede, Bogor Regency is a culinary business that sells culinary products in the form of Cianjur chicken porridge. In running his business, he has been relying on conventional sales where buyers come directly to the place of sale. Even though in the current digital era, E-commerce has been widely used for businesses in increasing sales. The result of this community service socialization is expected to increase the sales of Mr. Qodir's Cianjur Chicken Porridge through the implementation of the Grabfood application so that it can reach a wider range of customers and can optimize the ordering and delivery process. The use of the Grabfood application can be an effective alternative in increasing business competitiveness in today's digital era.
Proses Pembuatan Video Hasil Pertanian Sebagai Media Sosialisasi Internal Instansi dan Masyarakat di Balai Besar Pengkajian dan Pengembangan Teknologi Pertanian (BBP2TP): Pengabdian Lilis Cucu Sumartini; Fujiyati; Sujana, Ujang; Putranto Widiatmoko, Roso
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2286

Abstract

This service presents the Agricultural Product Video Making Process as institutional and public internal socialization media in Indonesian Agricultural Technology Research and Development (BBP2TP) and applies qualitative method to provides the references and systematical or accurate occurrences from many sources using various data gathering techniques. Socializing media represents communication activities in delivering product surplus of either commodities or services and this media is quite substantial in order to persuade the commodities and services. BBP2TP has been socializing products research by media, such as flyer, leaflet, brochure, x-banner and video. Indonesian Agricultural Technology Research and Development (BBP2TP) is technical implementer unit (UPT) in study and development agricultural technology under the surveillance of Agricultural Research and Development Division Chairman and the socializing media certainly provides information and visualization of products’ study result. Obvious information can improve and effect people enthusiasm to use products’ study result. The expectation of using the designed and implemented is to be more effective and efficient than using conventional brochure, journal and institution website.
Training in The Use of Social Media to Enable Residents to Take Up Entrepreneurial Opportunities in Sub-District RT 01/RW 08, Tegal Gundil, Bogor City: Pengabdian Fujiyati; Lilis Cucu Sumartini
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2288

Abstract

Information technology is currently developing very rapidly. These developments affect the way we live and the way we carry out our daily activities. With the ever-increasing use of the Internet, people can easily and quickly access almost any information they need. Many people use various social media platforms to interact and communicate with others for business purposes, to share daily activities and to socialise with each other online. In addition to being a communication tool, social media also has a business function. This training was conducted to provide the training participants with the insight that opportunities for entrepreneurship can be discovered using social media, especially Instagram and WhatsApp, if these social media platforms are used extensively and actively in the daily lives of the participants. The training was conducted using the lecture method with participants from RT 01/RW 08 Kelurahan Tegal Gundil Kecamatan Bogor Utara Kota Bogor. The training aimed to create new awareness so that the participants would be able to apply the training materials in their daily lives.
Pelatihan Pemanfaatan Media Sosial untuk Memberdayakan Warga dalam Memanfaatkan Peluang Berwirausaha di Kelurahan RT 01/RW 08, Tegal Gundil , Kota Bogor: Pengabdian Fujiyati; Cucu Sumartini, Lilis; Nisaa, Istiqoomatun; Wisnu Nugroho, Haris
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2289

Abstract

Information technology is currently developing very rapidly. These developments affect our way of life and daily activities. With the increasing use of the internet, people can access almost all the information they need easily and quickly. Many people use various social media platforms to interact and communicate with others, whether for business purposes, sharing daily activities, or socializing online. Apart from being a communication tool, social media also has a business function. This training was held to provide an understanding to the trainees that entrepreneurial opportunities can be found through social media, especially Instagram and WhatsApp, if these social media platforms are widely used and active in the participants' daily lives. This training was carried out by the lecture method with participants from RT 01/RW 08 Tegal Gundil Village. North Bogor District, Bogor City. This training aims to create new awareness so that participants can apply the training materials in their daily lives.
Pelatihan Pemanfaatan Media Sosial Tik Tok Sebagai Sarana Promosi Umkm Rempeyek Dapur Budhe Tanah Sareal Bogor Kota Fujiyati; Sumartini, Lilis Cucu; Darma, Kurnia; Sujana, Ujang
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2026): Mei
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i2.1550

Abstract

Usaha kuliner rempeyek memiliki potensi pasar uang cukup besar sebagai produk makanan kecil tradisional.Namun, banyak pula pelaku usaha produk ini masih mengandalkan sistem pemasaran konvensional seperti dari mulut ke mulut maupun menitipkan produk di warung-warung sekitar tempat usaha. Hal ini menyebabkan jangkauan pasar menjadi terbatas dan omzet penjualan cenderung menjadi stagnan. Kegiatan pengabdian masyarakat ini bertujuan untuk dapat meningkatkan pengetahuan serta keterampilan dari pelaku usaha rempeyek dalam memanfaatkan media sosial terutama Tik Tok sebagai sarana promosi digital agar pangsa pasar menjadi lebih luas.. Pemilihan platform Tik Tok didasarkan pada masih tingginya minat serta tingkat penggunaan aplikasi tersebut di masyarakat. Tik Tok memiliki kemampuan dalam menyajikan konten-konten promosi yang kreatif serta menarik. Metode pelaksanaan kegiatan pengabdian masyarakat ini menggunakan pendekatan ceramah serta edukasi yang interaktif dimana pelaksanaannya dilakukan ditempat UMKM rempeyek Dapur Budhe yang beralamat di RT 07/RW04 Kelurahan Kedung Badak, Kecamatan Tanah Sareal, Kota Bogor. Kesimpulan dari kegiatan pelatihan ini adalah digitalisasi pemasaran melalui media sosial Tik Tok terbukti efektif dalam meningkatkan visibilitas produk rempeyek dan membuka peluang peningkatan pendapatan usaha.
Optimalisasi Strategi Promosi Digital UMKM Melalui Pelatihan Konten Berbasis Tiktok: Studi Pada Risolicious Wulandari, Mayang; Widiatmoko, Roso Putranto; Fujiyati; Sumartini, Lilis Cucu
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2026): Mei
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i2.1551

Abstract

Perkembangan pemasaran digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mampu memanfaatkan media sosial secara optimal sebagai sarana promosi. Namun, keterbatasan pengetahuan dan keterampilan dalam pembuatan konten digital masih menjadi kendala utama. Kondisi ini juga dialami oleh UMKM Risolicious di Batutulis, Bogor, yang belum memanfaatkan media sosial secara maksimal untuk mendukung strategi promosi digital. Pengabdian ini bertujuan untuk meningkatkan kemampuan pelaku usaha dalam menyusun dan memproduksi konten digital sebagai bagian dari strategi promosi melalui platform TikTok. Metode yang digunakan adalah pendekatan partisipatif melalui pelatihan, diskusi, dan praktik langsung pembuatan konten. Subjek kegiatan terdiri dari dua partisipan, yaitu pemilik usaha dan satu karyawan. Evaluasi dilakukan melalui observasi terhadap proses dan hasil konten yang dihasilkan selama kegiatan berlangsung. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam beberapa aspek, yaitu pemahaman konsep konten digital, teknik pengambilan foto dan video, serta penggunaan aplikasi pendukung dalam proses editing. Peserta mampu menghasilkan beberapa konten promosi dalam bentuk foto dan video yang siap dipublikasikan di TikTok, serta memahami penggunaan fitur dasar seperti caption, hashtag, dan pengunggahan konten. Selain itu, terjadi peningkatan kepercayaan diri peserta dalam memanfaatkan media sosial sebagai sarana promosi. Kegiatan ini menunjukkan bahwa pelatihan berbasis praktik efektif dalam meningkatkan kapasitas digital pelaku UMKM. Peningkatan ini berpotensi mendukung optimalisasi strategi promosi digital serta memperluas jangkauan pasar secara berkelanjutan.
Co-Authors Cucu Sumartini, Lilis Darma, Kurnia Lilis Cucu Sumartini Mayang Wulandari Nisaa, Istiqoomatun Putranto Widiatmoko, Roso Sujana, Ujang Sumartini, Lilis Cucu Widiatmoko, Roso Putranto Wisnu Nugroho, Haris