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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Syahla Nur Fikriyyah
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Strategi Komunikasi Organisasi Studi Kasus pada Karang Taruna Desa Sukarame Kecamatan Pacet, Kabupaten Bandung, Jawa Barat 40385: Pengabdian Vera Martikasari; Wanda Sofianti; Husni Munawar; Annisa Zahra Rahmayati; Silvia Nurfadilah; Siti Nur Jamilah; Syahla Nur Fikriyyah; Anjani; Raisa Ratna Khodijah; Jaomal Komara; Djufran D Hi Kasim
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2430

Abstract

This research investigates the organizational communication strategies implemented in Karang Taruna RW 005 Babakan, Sukarame Village, Pacet District, Bandung Regency, West Java. Communication is not merely the transmission of information but a fundamental mechanism in shaping organizational culture, maintaining member engagement, and ensuring program sustainability. Youth organizations in rural contexts often struggle with message clarity, hierarchical distortion, limited digital literacy, and inconsistent information management. Adopting a qualitative single-case study, this research combines in-depth interviews with youth leaders and members, focus group discussions, participatory observation during meetings and events, and document analysis (minutes, proposals, financial reports, and social media content). The findings reveal that communication practices in Karang Taruna RW 005 are multi-layered: interpersonal (face-to-face mentoring, leader–member dialogue), group (meetings, deliberations, consensus-building), and digital communication (WhatsApp groups, social media outreach). Applying Lasswell’s communication model and Shannon–Weaver’s linear model, the study identifies how communication effectiveness depends on message clarity, channel selection, and feedback responsiveness. Communication barriers include overlapping information channels, limited documentation habits, and uneven participation across gender and age. Enablers consist of strong community trust, cultural norms of gotong royong, and the emerging digital competence among youth. This paper proposes a five-pillar communication strategy—clarity, inclusivity, transparency, technology adoption, and continuous evaluation—that enhances organizational resilience. The study contributes to organizational communication literature by contextualizing global theories within rural Indonesian youth organizations and offers a replicable roadmap for community-based organizations across similar settings.
Strategi Pemberdayaan Pemuda Melalui Pelatihan Keorganisasian: Studi Kasus pada Karang Taruna Desa Sukarame Kecamatan Pacet, Kabupaten Bandung, Jawa Barat 40385: Pengabdian Wanda Sofianti; Husni Munawar; Annisa Zahra Rahmayati; Silvia Nurfadilah; Siti Nur Jamilah; Syahla Nur Fikriyyah; Anjani; Raisa Ratna Khodijah; Jaomal Komara; Djufran D Hi Kasim; Vera Martikasari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2431

Abstract

This study comprehensively analyzes strategies for empowering youth through organizational training, using a case study of Karang Taruna in Sukarame Village, Pacet District, Bandung Regency, West Java. Youth empowerment is a critical lever for sustainable community development; however, rural youth often face constraints in managerial capability, leadership experience, and program execution. The research adopts a qualitative single-case design combining in-depth interviews (youth leaders, members, village officials), focus group discussions, participant observation during training sessions, and document analysis (training modules, minutes, budgets, program reports). Findings show that a training design grounded in participatory learning, mentoring, and project-based application—supported by digital tools—improves leadership, public speaking, teamwork, basic project management, and civic engagement. Using a logic-model lens (input–process–output–outcome–impact) and Kirkpatrick’s evaluation framework, the study evidences gains in attendance, skill demonstration, program execution rates, and stakeholder collaboration. Enablers include strong social capital, village government support, and peer mentors; barriers include funding limitations, scheduling conflicts with school/work, facilitator turnover, and uneven digital access. The paper proposes a six-pillar strategy (participation, mentoring, collaboration, micro-grants, digitization, M&E) and a scalable implementation roadmap for rural youth organizations.
Co-Authors Anjani Annisa Zahra Rahmayati Djufran D Hi Kasim Husni Munawar Jaomal Komara Raisa Ratna Khodijah Silvia Nurfadilah SITI NUR JAMILAH Vera Martikasari Wanda Sofianti