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Peran Mahasiwa Kuliah Kerja Nyata (KKN) dalam Integrasi Digital Marketing : Strategi Pemberdayaan Masyarakat Berkelanjutan Desa Sadangmekar Kecamatan Cisarua Kabupaten Bandung Barat: Pengabdian Ciptadi Ramadan Saefullah Sudrajat; Aldila Nuur Alisa Maharani; Afiyfah Faidz; Ikmal Bani Ibrahim; Najwa Haqqi Salma; Dini Nurhandayani; Vinki Azhari Pangestika Ma’ruf; Syifa Nur Ilahiyah; Bhunga Shazkia Illahi; Rama; Dian Kusumawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2537

Abstract

The Community Service Program (KKN) is one form of student service to society, implemented as part of the Tri Dharma of Higher Education. This activity aims to empower communities, particularly in the field of education, by applying the knowledge acquired during their academic studies. This research focuses on the role of KKN students in improving the quality of education in Citorondool Village, Sarimukti, Pasirwangi District, Garut Regency. Citorondool Village is one of the areas facing challenges in providing quality education, primarily due to limited access and adequate facilities. Through the KKN program, students strive to contribute by organizing activities such as tutoring, educational outreach, and introducing technology to students and the community. The research findings indicate that KKN students significantly enhance students' learning motivation and broaden the community’s awareness of the importance of education.
EXPERIENTIAL VALUE AS A DRIVER OF BRAND LOVE AND CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN THE SLOW BAR COFFEE SHOP TOKO KOPI LAJENG Rama; Putu Nina Madiawati; Arry Widodo
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1975

Abstract

The increasing popularity of slow bar coffee shops in Indonesia reflects a shift in consumer preferences towards more personalized, immersive, and educational coffee experiences. This study aims to examine the effect of Experience Value, consisting of Customer Return on Investment (CROI), Service Excellence, Aesthetics, and Enjoyment, on Brand Love and Customer Loyalty through the mediating role of Customer Satisfaction among customers of Lajeng Coffee Shop in Bandung. A quantitative survey was conducted using purposive sampling, collecting 251 valid responses through a Likert scale questionnaire, and the data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. The results show that Experience Value has a significant effect on Customer Satisfaction (β = 0.721; p < 0.001). Customer Satisfaction acts as a partial mediator in the relationship between Experience Value and Brand Love and Customer Loyalty. Furthermore, the effect of Customer Satisfaction on Customer Loyalty (β = 0.462; p < 0.001) is stronger than its effect on Brand Love (β = 0.441; p < 0.001), indicating that satisfaction is more easily translated into loyal behavior than into emotional attachment. These findings extend customer experience research in the slow bar context and offer practical guidance for managers to prioritize experience investments that strengthen loyalty and brand love.
Co-Authors Afiyfah Faidz Aldila Nuur Alisa Maharani Arry Widodo Bhunga Shazkia Illahi Ciptadi Ramadan Saefullah Sudrajat Dian Kusumawati Dini Nurhandayani Ikmal Bani Ibrahim Najwa Haqqi Salma Putu Nina Madiawati Syifa Nur Ilahiyah Vinki Azhari Pangestika Ma’ruf