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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Syntax Transformation Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Enrichment: Journal of Multidisciplinary Research and Development KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal

Putu Nina Madiawati

Universitas Telkom

Author-ID : 641364

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Green Marketing Terhadap Brand Image Produk Lampu LED Philips di Kota Bandung Setyaningrum, Ayu; Madiawati, Putu Nina
Agregat: Jurnal Ekonomi dan Bisnis Vol 1 No 2 (2017): September
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to determine the influence of green marketing which consists of ecolabel, ecobrand, environmental advertising, environmental awareness, green product, green price, green promotion and demographic for brand image of Philips LED lighting products at Bandung city. In this research use descriptive quantitative method and causality. The sample in this research is part of the user of Philips LED lighting products at Bandung city that is not known with certainty amount. Data analysis and processing techniques used are validity test, reliability test, descriptive analysis, and multiple linear regression analysis. There are four variables that have influence for brand image among others are environmental advertising (1,787), environmental awareness (3,508), green product (1,808) and green price (2,211). The magnitude of the influence of green marketing for brand image is amounted 67,4%.

INFLUENCE OF SOCIAL MEDIA THROUGH INSTAGRAM (@tridaya. Cirebon) TO PURCHASE DECISION WITH BRAND AWARENESS AS VARIABLE INTERVENING Handono, Artiar Anjani; Madiawati, Putu Nina
Journal of Research in Business, Economics, and Education Vol 1 No 2 (2019): December Edition
Publisher : STIE Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.462 KB)

Tridaya is one of the tutoring service providers in Indonesia, has a spread of 26 branches throughout Java. One of the branches is in Cirebon city. Along with the development of the current digitalization, it can also affect the environment of the increasingly dynamic, one of which is the use of social media as a platform that supports the development of social relations through cyberspace. Due to the many users, making business people feel that with the development of the number of social media users today, can also support their business to remain sustainable. So researchers want to know the impact of social media through Instagram to purchase decisions through brand awareness as a variable intervening is the purpose of this research. The method of data analysis used in this research is Structural Equation Modeling (SEM), which uses data processing application SmartPLS. In the results of a descriptive study of the respondents responses to the social media variables, variable brand awareness and variable purchase decisions are in good category. As for the hypothesis testing conducted by looking at the T-Statistic value of the results of the data show that all the proposed hypothesis was received, so it can be concluded that in this study the impact of social media through Instagram @tridaya. Cirebon has a positive and significant effect on purchasing decisions with variable brand awareness as a Intervening medium.

PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE DENGAN PERILAKU KONSUMEN SEBAGAI VARIABEL INTERVENING Mitha Permata Pura; Putu Nina Madiawati
JEMMA (Journal of Economic, Management and Accounting) Vol 4, No 2 (2021): September 2021
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v4i2.752

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh promotion mix terhadap perilaku konsumen (2) pengaruh gaya hidup terhadap perilaku konsumen (3) pengaruh perilaku konsumen terhadap keputusan pembelian (4) pengaruh promotion mix terhadap keputusan pembelian melalui promotion mix (5) pengaruh gaya hidup terhadap keputusan pembelian melalui perilaku konsumen. Sampel dalam penelitian ini adalah 100 responden pengguna aplikasi Shopee di Kota Bandung. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Metode penelitian ini adalah kuantitatif dan pendekatan deskriptif kausal dengan menggunakan teknik analisis SEM PLS menggunakan sotfware SmartPLS 3.0. Hasil deskriptif menunjukan 4 variabel sudah masuk kedalam kategori baik dengan nilai masing-masing, Promotion Mix 79,3% Gaya Hidup 83,2% Keputusan Pembelian 79,6% dan Perilaku Konsumen 83,7%. Hasil uji hipotesis menunjukan Promotion Mix berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 3.513 dan p values sebesar 0,000 . Gaya Hidup berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 6.576 dan p values sebesar 0,002. Perilaku Konsumen berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai tstatistik sebesar 28.230 dan p values sebesar 0,000. Promotion Mix berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 3.489 dan p value sebesar 0,001. Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 6.199 dan p value sebesar 0.000.Kata kunci: Gaya Hidup, Keputusan Pembelian, Perilaku Konsumen, Promotion MixAbstractThis study aims to determine (1) the effect of the promotion mix on consumer behavior (2) the influence of lifestyle on consumer behavior (3) the influence of consumer behavior on purchasing decisions (4) the influence of the promotion mix on purchasing decisions through the promotion mix (5) the influence of lifestyle on purchasing decisions through consumer behavior. The sample in this study were 100 respondents who used the Shopee application in the city of Bandung. Methods of collecting data using a questionnaire method via google form and distributed using purposive sampling technique. This research method is quantitative and descriptive causal approach using SEM PLS analysis technique using SmartPLS 3.0 software. The descriptive results show that 4 variables have been included in the good category with their respective values, Promotion Mix 79.3% Lifestyle 83.2% Purchase Decision 79.6% and Consumer Behavior 83.7%. The results of hypothesis testing show that Promotion Mix has a positive and significant effect on Consumer Behavior with a tstatistic value of 3.513 and a p value of 0.000. Lifestyle has a positive and significant effect on consumer behavior with a tstatistic value of 6.576 and a p value of 0.002. Consumer behavior has a significant effect on purchasing decisions with a tstatistic value of 28,230 and a p value of 0.000. Promotion Mix has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 3.489 and a p value of 0.001. Lifestyle has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 6199 and a p value of 0.000. Keywords: Consumer Behavior, Lifestyle, Promotion Mix, Purchase Decision

The Influence of the Role of Halal Tourist Destinations on Interest in Visiting Putu Nina Madiawati; Sulistijono Sulistijono; Jella Zumalia Fitri
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol 5, No 1 (2021)
Publisher : UIN Sunan Gunung Djati Bandung

The purpose of this study was to determine how big the role of the image of halal tourist destinations on visiting interest is influenced by market potential, electronic word of mouth (E-WOM), and social media. The research method uses quantitative methods, with data processing using SEM-PLS (Partial Least Square). The results showed that the role of halal tourist destinations on visiting interest has a big influence. The image of halal tourist destinations will not develop properly if it is not supported by E-WOM, social media, and market potential, which are carried out continuously. Therefore, good cooperation between the local government, the community and all related parties are required to increase halal tourism.

PENGARUH PERILAKU KONSUMEN, STORE ATMOSPHERE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ADITI COFFEE HOUSE & SPACE DI ERA PANDEMI COVID-19 Delanera Rizkia; Putu Nina Madiawati
Jurnal Manajemen Bisnis Performa Vol 18, No 1 (2021)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v18i1.7822

ABSTRACT The research in this final project aims to determine whether or not there is an influence between consumer behavior, store atmosphere and price on purchasing decisions at Aditi Coffee House & Space in the Covid-19 Pandemic Era. The Covid-19 pandemic caused a 35% decrease in income at Aditi Coffee House & Space, the Covid-19 pandemic had an impact where people would rethink to make purchasing decisions for something that is considered not a primary need in the era of the Covid-19 pandemic. The type of research used is descriptive causal research with a quantitative approach. Collecting data in the study, the authors obtained data by distributing questionnaires to 100 samples of respondents via google form. The data analysis technique used in the research used descriptive analysis, classic assumption test, multiple linear regression analysis, coefficient determination analysis and hypothesis testing using SPSS 2 software. Overall the results of the research using hypothesis testing (t test) were obtained that Consumer Behavior significantly influenced the decision. Purchases with a significance value of 0.000. Store atmosphere has a significant influence on purchasing decisions with a significance value of 0.001. The price significantly influences the purchasing decision with a significance value of 0.002. Based on the results of hypothesis testing (f test) Consumer Behavior, Store Atmosphere and Price simultaneously influence Purchasing DecisionsKeywords: Consumer Behavior, Store Atmosphere, Price, Purchase Decision ABSTRAK Penelitian pada tugas akhir ini memiliki tujuan untuk mencari ada atau tidaknya pengaruh antara Perilaku Konsumen, Store Atmosphere dan Harga terhadap Keputusan Pembelian pada Aditi Coffee House & Space di Era Pandemi Covid-19 Pandemi Covid-19 membuat terjadinya penurunan pendapatan pada Aditi Coffee House & Space sebesar 35%, adanya pandemi Covid-19 memberikan dampak dimana masyarakat akan berfikir ulang untuk melakukan keputusan pembelian terhadap sesuatu yang dianggap bukan kebutuhan utama di era pandemi Covid-19. Jenis penelitian yang digunakan yaitu penelitian deskriptif kausal dengan pendekatan kuantitatif. Pengumpulan data pada penelitian, penulis memperoleh data dengan melakukan penyebaran kuesioner terhadap 100 sampel responden melalui google form. Teknik analisis data pada penelitian menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda, analisis koefesien determinasi dan pengujian hipotesis dengan menggunakan software SPSS 2. Secara keseluruhan hasil pada penelitian menggunakan uji hipotesis (uji t) diperoleh Perilaku Konsumen mempengaruhi secara signifikan terhadap Keputusan Pembelian dengan nilai signifikansi 0,000. Store Atmosphere mempengaruhi secara signifikan terhadap Keputusan Pembelian dengan nilai signifikansi 0,001. Harga mempnegaruhi secara signifikan terhadap Keputusan pembelian dengan nilai signifikansi 0,002. Berdasarkan hasil uji hipotesis (uji f) Perilaku Konsumen, Store Atmosphere dan Harga mempengaruhi Keputusan Pembelian secara bersama-sama. Kata Kunci: Perilaku Konsumen, Store Atmosphere, Harga, Keputusan Pembelian

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Yang Berdampak Pada Loyalitas Konsumen Di Mcdonald’s Cabang Cibubur, Jakarta Ynry Purnamasari; Putu Nina Madiawati
Jurnal Studi Manajemen dan Bisnis Vol 1, No 2 (2014): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i2.1531

McDonald's is a fast food restaurant which is good because of the initial formation of the already apply standard observation checklist such as quality, service, cleanliness, and value. However, the implementation of McDonald's consumers find the taste and poor service provided by the service provider. The purpose of this study was to determine the effect of service quality on customer satisfaction impact on customer loyalty.The variables used in this study is the quality of service (X) as the independent variable, customer satisfaction (Y) as a mediating variable, and customer loyalty (Z) as the dependent variable. Based on the results of the analysis and processing of data it is found that quality of service influence 71.68%, customer satisfaction influence 70.3%, and customer loyalty influence 66%. The partial influence the quality of service on customer satisfaction is 30.14%. Influence of customer satisfaction on consumer loyalty is 1.04%. Influence of service quality on customer loyalty is 8.58%. The influence of service quality and customer satisfaction on customer loyalty simultaneously is 12.11% and is influenced by other variables amounted to 87.89%.

PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PADA KONSUMEN GRABCAR Roza Tri Meilani; Putu Nina Madiawati
Jurnal Education and Development Vol 8 No 1 (2020): Vol.8.No.1.2020
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.358 KB)

Penelitian dilakukan untuk mengetahui seberapa besar pengaruh variabelperceived quality, perceived value, dan customer satisfaction terhadap customer loyalty pada konsumen GrabCar. Penelitian menggunakan metode kuantitatif dan skala likert sebagai pengukuran. Populasi di dalam penelitian ini adalah pengguna GrabCar dan 150 responden sebagai sample penelitian yang berdomisili di Bandung. Teknik analisis data penelitian ini adalah analisis regresi linear berganda dengan bantuan SPSS 22 For Windows sebagai alat pengolah data. Berdasarkan uji hipotesis yang telah di olah dengan menggunakan SPSS 22 For Windows maka hasilnya adalah sebagai berikut : perceived quality memperoleh nilai: 3,096 (to) >1.65536 (tα), adanya pengaruh positif serta signifikansi terhadap customer loyalty. Untuk perceived value memperoleh nilai : 2,963 (to) >1.65536 (tα), adanya pengaruh positif serta signifikansi terhadap customer loyalty. Untuk customer satisfaction memperoleh nilai : 9,354 (to) >1.65536 (tα), adanya pengaruh positif serta signifikansi terhadap customer loyalty.Hal tersebut menunjukkan bahwa terdapat pengaruh positif dan signifikan dari variabel perceived quality, perceived value, dan customer satisfaction terhadap variabel customer loyalty.

Green Marketing Terhadap Brand Image Produk Lampu LED Philips di Kota Bandung Ayu Setyaningrum; Putu Nina Madiawati
Agregat: Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2017): September
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1084.642 KB)

Pengaruh Harga, Promosi, Kualitas Pelayanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Pengguna Shopee Di Bandung Indah Fransiska; Putu Nina Madiawati
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.271

In March 2020, the covid-19 virus entered Indonesia, which led to the establishment of restrictions on outdoor activities and resulted in an increase in the use of e-commerce platforms. Shopee is one of the e-commerce that has increased. Therefore, the purpose of this research is to see how shopee users in Bandung perception of Price, Promotion, Quality of Service, Brand Image, and Purchase Decision and also to see the influence of Price, Promotion, Quality of Service, Brand Image to Purchase Decisions on Shopee Users in Bandung in a Partial and Simultaneous. Data analysis uses multiple linear regression analysis, with descriptive quantitative methods. The number of samples used as many as 100 shopee users domiciled in Bandung with non-probability sampling method with snowball sampling type. The results of the study found that partially the price and quality of service had no significant effect on purchasing decisions, while on promotion and brand image had a significant effect on purchasing decisions. While simultaneously it was obtained that their price, promotion, quality of service, and image significantly influenced the purchase decision by 54.3% and the remaining 45.7% was influenced by other variables not studied in this study

The Role of Social Media Marketing Activities to Improve E-Wom and Visit Intention to Indonesia Tourism Destinations through Brand Equity Nabilla Dyah Eka Pramudhita; Putu Nina Madiawati
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.181

The development of technology that continues to grow, one of which is easy internet access enables people to access information from various sources, including social media. Nowadays, social media is not only used privately, but also companies and even government. One of them, the tourism sector in government. The role of social media, especially Instagram, is recognized as the most appropriate promotional media for travelers in Indonesia. Activities held on social media will spur the occurrence of e-wom and visit intention to Indonesian tourist destinations for domestic tourists. E-wom can be positive and negative e-wom. Therefore, the Indonesian Ministry of Tourism uses @Pesonaid_travel to promote Indonesian tourism and also the Pesona Indonesia’s brand used in @Pesonaid_travel. The purpose of this study is to determine the role of social media marketing activities to increase e-WoM and visit intention through brand equity. This research is a quantitative study, with the type of research used is causality. The population in this study was followers @Pesonaid_travel, totaling 276.000, which was then tested on 400 respondents, using a questionnaire. The data analysis method used is SEM which is processed with the SmartPLS application. The results of this study indicate that each variable that has an effect The results of this study indicate that every variable that exists gives a positive and significant effect on other variables.

Co-Authors A.Cut Indah Abdullah Sufyan, Bagja Agung Putra Pratama Agus Maolana Hidayat Alivia Trisnanda Wulandari Allisyah Noer Fitri Ramadhanny Anita Silvianita Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Ayu Setyaningrum Barus, Viljen Kaginta Baskara, Muhamad Br Karo, Ella Manisa Brady Rikumahu Bunga Adelia Putri Citra Kusuma Dewi Dani Rizki Hidayat Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dian Indiyati Dicky Hidayat Dudi Pratomo Fakhira Azzahra Farida Titik Kristanti Federico Lanzalonga Fuji Dwi Rani Ghaluh Iedmu’ammar Iedmu’ammar Haifa Salsabila Handono, Artiar Anjani Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Nila Dewi A., Ni Ketut Tiara Astiti Nindy Resti Puranda Nugroho, Nova Azhar Nur Sheha Gunawan, Ahmad Nuslih Jamiat Pardede, Nova Lina Kristin Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia Putri Az-zahra R. Nurafni Rubiyanti Raihana, Annisa Lathifah Ramadhani, Zahira Hasna Aulia Ratih Hendayani Roza Tri Meilani Rozy Fauzana Salsabila, Rania Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Septiani, Fina Setyaningrum, Ayu Shafa, Dhiya Sugiono, Ovio Destiana Sulistijono Sulistijono Syahputra Syahputra Tambunan, Otari Adelia Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Ynry Purnamasari Yogi Erlangga

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