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Pendampingan UMKM dalam Pemasaran Online Melalui Media Sosial di Kotamobagu: Pengabdian Maramis, Leonard; Varly Carnavale Wullur; Chandra Wisnu Nugroho; Ridwan Potabuga; Firmansyah Lanjani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2903

Abstract

This community service program aimed to assist Micro, Small, and Medium Enterprises (MSMEs) in Kotamobagu in utilizing social media as a tool for product marketing. The background of this activity lies in the fact that many MSMEs still rely on conventional marketing methods, which limit their market reach. The implementation methods included socialization, training/workshops, technical assistance, and monitoring and evaluation. A total of 20 MSME participants from various business sectors were actively involved in this program. The results indicated an increase in participants’ knowledge of digital marketing, improved skills in creating business accounts and promotional content on social media, and an expansion of market reach through digital platforms. In conclusion, this program successfully enhanced the skills and competitiveness of MSMEs in facing the challenges of the digital economy era.
Peningkatan Efektivitas Layanan Restoran melalui Aplikasi GUI yang Interaktif Ridwan Potabuga; Fajar Husain Asy’ari; Varly Carnavale Wullur; Kezia Queensi Rori
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 3 No. 3 (2023): November : Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v3i3.1568

Abstract

A simple restaurant application is a program that can be used to manage food and drink menu orders at a restaurant. This application uses a graphical user interface (GUI) that is easy to use and interactive. The aim of developing this application is to increase the effectiveness of restaurant operations, such as speeding up the ordering process, reducing errors, and increasing customer satisfaction. This application also has advantages such as being easy to learn, flexible, and can run on various operating systems. This application is expected to be a solution for restaurants who want to improve their performance and service. Development of a Simple Restaurant Application with a Graphical User Interface (GUI) to Increase Operational Effectiveness. In an ever-evolving digital era, the restaurant industry faces increasing pressure to improve operational efficiency and provide better experiences to customers. This research proposes the development of a simple restaurant application equipped with a graphical user interface (GUI) as an innovative solution to improve operational effectiveness. The research method used is development research, involving literature studies to understand the latest developments in restaurant applications and graphical user interface technology. Analysis of user needs is carried out through interviews with restaurant managers and customers to determine the features and functions needed.