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All Journal Jurnal DIALEKTIKA : Jurnal Ilmu Sosial KarismaPro
Reza Fauzi Bukhori
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Mentoring on The Success Level of Halal Self-Declare Certification Implementation in Food Msmes in Kemang Village Bojong Picung District Cianjur Regency Reza Fauzi Bukhori; Nisa Azzahra Nurmalika; Sabila Nur Azizah; Ramadhan Eka Putra; Addi Lukman Prabowo; Muhammad Aifa Altaman
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 2 (2025): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i2.698

Abstract

This article aims to analyse the effect of mentoring on the success rate of implementing self-declare halal certification in food UMKM in Kemang Village. Self-declaration of halal certification is regarded as a pragmatic solution for UMKM; however, numerous business actors continue to encounter technical impediments. The focal point of this study is the assistance provided by KKN students. The research method employed a descriptive qualitative approach, incorporating interviews and observations. The findings of the study demonstrate that the implementation of a mentorship programme is conducive to enhancing comprehension, motivation, and the thoroughness of halal certification documentation.
Strategi Digital Marketing dan Brand Awareness Dalam Meningkatkan Keputusan Pembelian Produk Beras Kita di Perum Bulog Bandung Reza Fauzi Bukhori; Indra Herdiyana Sudrajat
KarismaPro Vol. 15 No. 02 (2024): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i02.1439

Abstract

This study uses descriptive and verification methods with a quantitative approach or in the form of numbers. The population in this study were customers of Perum Bulog Subdrive Regional Bandung as many as 410 customers. And sample  in this study were customers of Perum Bulog Subdrive Regional Bandung as many as 80 coustemers. The analysis used is Path Analysis of find out. And indirectly to other variables. The result of this study indicate that: (1) digital marketing has a significant positive effect on the purchasing decision at Perum Bulog Subdrive Regional Bandung is 41.7%. (2) brand awareness commitment has a significant positive effect on the buying decision at Perum Bulog Subdrive Regional Bandung is 14%. The total influence of the variable digital marketing and brand awareness on the srtuctural model buying decision is shown by the magnitude of the coefficient of determination r2 = 0.559 or 55.9%, while the influence of outside variables or errors is 44.1%Based on the result of the above research, it can be concluded that the model formed belongs to the strong category so that in this study variables of digital marketing and brand awareness are precisely used to measure the purchasing decision of customers at Perum Bulog Subdrive Regional Bandung. The  44.1% variables that were not examined inclued advertising, public relations, sales promotion, brand image, product quality, etc.
Co-Authors Addi Lukman Prabowo Indra Herdiyana Sudrajat Muhammad Aifa Altaman Nisa Azzahra Nurmalika Ramadhan Eka Putra Sabila Nur Azizah