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All Journal Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM
Pratama, Elky Arkadia
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Optimizing MSMEs Digital Management and Marketing Through the KKU Service Program at O.N. Catering, Sidowayah Village Kabupaten Rembang Syafi’, Sherly Nanda; Werdhiana, Soraya Triska; Pratama, Elky Arkadia; Lukiarti, Ming Ming
Jurnal Perjuangan dan Pengabdian Masyarakat: JPPM Vol. 1 No. 3 (2025): 30 September 2025
Publisher : Universitas Pejuang Republik Indonesia

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Abstract

Program Kuliah Kerja Usaha (KKU) Universitas YPPI Rembang merupakan wujud implementasi tridarma perguruan tinggi melalui pengabdian kepada masyarakat, khususnya pelaku UMKM. Kegiatan ini dilaksanakan oleh sekelompok mahasiswa di UMKM O.N. Catering, Rembang, yang bergerak di bidang jasa boga. Tujuan dari kegiatan ini adalah meningkatkan profesionalisme pengelolaan usaha UMKM melalui pendampingan, pelatihan, serta penerapan strategi digitalisasi. Metode yang digunakan meliputi analisis SWOT, rancang bangun, penyuluhan, dan pendampingan. Hasil kegiatan menunjukkan adanya peningkatan dalam aspek manajerial dan pemasaran UMKM melalui pembuatan buku administrasi, price list, banner promosi, Google Form pemesanan online, dan pendaftaran lokasi usaha di Google Maps. Program ini memberikan dampak positif terhadap visibilitas digital dan struktur pengelolaan UMKM yang lebih modern dan adaptif terhadap perkembangan zaman.
Optimizing MSMEs Digital Management and Marketing Through the KKU Service Program at O.N. Catering, Sidowayah Village Kabupaten Rembang Syafi’i, Sherly Nanda; Werdhiana, Soraya Triska; Pratama, Elky Arkadia; Lukiarti, Ming Ming
Jurnal Perjuangan dan Pengabdian Masyarakat : JPPM Vol. 1 No. 3 (2025): 30 September 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Pejuang Republik Indonesia

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Abstract

The Kuliah Kerja Usaha (KKU) program conducted by Universitas YPPI Rembang represents a practical implementation of the university's Tri Dharma through community service, focusing on empowering local micro, small, and medium enterprises (MSMEs). This particular project was carried out with O.N. Catering, a culinary MSME located in Rembang Regency. The program aimed to enhance the professionalism and competitiveness of the business by applying strategic digitalization and management practices. The methods employed included SWOT analysis, system design and development (rancang bangun), training, and mentoring. The implemented work programs consisted of the development of an administrative record book, a professional price list, promotional banners, online order forms via Google Forms, and business registration on Google Maps. These initiatives resulted in significant improvements in the MSME’s business structure, marketing reach, and digital visibility. The program demonstrated a sustainable impact by equipping the MSME with tools and strategies to adapt to modern business challenges.
Co-Authors Ming Ming Lukiarti Syafi’, Sherly Nanda Syafi’i, Sherly Nanda Werdhiana, Soraya Triska