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All Journal Merdeka Indonesia Jurnal International Journal of Research on Community Engagement
Adisty, Vika
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Medicine & Pharmacology Social Sciences

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Strategi Digital Marketing Untuk Mengatasi Penurunan Harga Olahan Singkong Dan Pisang Di Desa Sidasari Setianingsih, Dias; Humam, Muhamad Syafiqul; Azizah, Laela Nur; Utama, Leonardo Adzan; Fadhila, Rizka; Adisty, Vika
JRCE (Journal of Research on Community Engagement) Vol 7, No 1 (2025): Journal of Research on Community Engagement
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jrce.v7i1.36320

Abstract

This research focuses on the problem of price reduction for processed cassava and banana products in Sidasari Village, which is an area with extensive agricultural potential, especially for these two types of commodities. Local micro, small, and medium enterprises (UMKM) face various serious challenges, including increasing levels of competition, lack of innovation in marketing strategies, and limited access to the market, resulting in the erosion of profit margins. To overcome this problem, this study offers and implements digital marketing strategies as a much-needed solution. The approach taken in the methodology is Asset Based Community Development (ABCD), with a focus on the 5D stage which includes Discovery, Dream, Design, Define, and Destiny. This method is oriented towards identifying and mobilizing local assets, such as the availability of abundant raw materials, high entrepreneurial spirit, and access to digital technology, to empower the local community. The training given in digital marketing includes a variety of techniques, including the use of WhatsApp Business, Instagram, TikTok, product photography, and content creation for promotion. The implementation of digital marketing aims to increase product visibility, expand market reach beyond local boundaries, and build a stronger awareness of Sidasari's processed product brands. By utilizing existing digital platforms, this strategy makes it possible to promote more effectively and at a lower cost, while encouraging direct interaction with consumers, which will ultimately lead to increased sales and competitiveness. This initiative is purposed to make Sidasari Village as a center for local food processing, as well as promoting sustainable economic independence and social solidarity in the community.
PEMANFAATAN MEDIA DIGITAL DALAM PEMBELAJARAN BACA TULIS AL-QUR’AN DI SMP MUHAMMADIYAH 1 PURWOKERTO Adisty, Vika; Nur Atika, Faizah
Merdeka Indonesia Jurnal International Vol 6 No 2 (2026): MIJI : Merdeka Indonesia Journal International
Publisher : Merdeka Indonesia Jurnal International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69796/miji.v6i2.514

Abstract

Penelitian ini tujuannya untuk menganalisis dan mendeskripsikan bagaimana pemanfaatan media digital dalam pembelajaran Baca Tulis Al-Qur’an (BTA) di SMP Muhammadiyah 1 Purwokerto. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data observasi, wawancara, dan dokumentasi. Analisis data dilakukan dalam tiga tahap, yaitu reduksi data, penyajian data serta penarikan kesimpulan. Untuk menjamin validitas data, keabsahan data diuji melalui teknik triangulasi. Hasil penelitian mengungkapkan bahwa pembelajaran baca tulis Al-Qur’an termasuk dalam struktur kurikulum sebagai mata pelajaran inti dengan bobot dan alokasi waktu yang setara dengan mata pelajaran pendidikan agama islam, bukan hanya sekedar kegiatan pendahuluan atau tambahan sebelum mata pelajaran pendidikan agama islam dimulai. Media digital yang dimanfaatkan di SMP Muhammadiyah 1 Purwokerto meliputi, presentasi multimedia seperti PowerPoint, video pembelajaran seperti Video Youtube dan game edukasi seperti Wayground untuk evaluasi. Hasil penelitian mengidentifikasi faktor-faktor pendukung dalam proses pembelajaran, yang meliputi intrinsic dari guru dan siswa, serta ketersediaan fasilitas yang memadai dari pihak sekolah seperti proyektor LCD, akses ke sumber belajar digital dan koneksi internet yang stabil. Kemudian faktor penghambatnya yakni berupa minimnya keterlibatan orang tua kepada anaknya dalam mendukung proses belajar di sekolah. Hasil penelitian menunjukkan bahwa proses pembelajaran baca tulis Al-Qur’an dapat berlangsung secara lancar dan efektif, dengan didominasinya faktor-faktor pendukung terkait.
Co-Authors Azizah, Laela Nur Fadhila, Rizka Humam, Muhamad Syafiqul Nur Atika, Faizah Setianingsih, Dias Utama, Leonardo Adzan