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All Journal Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora AL-SULTHANIYAH
Batubara, Jihan Afri
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Strategis Retorika Dakwah dalam Membangun Komunikasi Politik yang Efektif di Masyarakat Muslim Indonesia Batubara, Jihan Afri; Katimin; Samosir, Hasrat Efendi
AL-SULTHANIYAH Vol. 14 No. 2 (2025): AL-SULTHANIYAH
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/al-sulthaniyah.v14i2.4129

Abstract

This study aims to analyze the role and urgency of da'wah rhetoric in political communication in Indonesia, with a focus on the context of the Muslim-majority society. As an art of communication, da'wah rhetoric has evolved into a tool for building relationships between leaders and the public, both in spiritual and socio-political dimensions. In this study, the author employs a qualitative approach with a literature review as the primary method, relying on written sources such as books, articles, and previous research to explore the concepts of da'wah rhetoric and its application in political communication. The findings of this study show that da'wah rhetoric not only serves to strengthen religious identity but also functions as a strategic means of shaping public opinion and advancing public agendas, using moral and religious values that can influence the feelings and emotions of the audience. The study discusses three methods of da'wah rhetoric: the method of hikmah (wisdom), mau'izhah hasanah (good advice), and mujadalah billati hiya ahsan (debate in the best manner). The application of these methods is crucial for delivering political messages effectively and persuasively.
Komunikasi Islam dalam Penegakan Amar Ma’ruf Nahi Munkar Batubara, Jihan Afri; Abdullah; Sikumbang, Ahmad Tamrin
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.4128

Abstract

Islamic communication is an interaction process based on Islamic values, aiming to create peace and salvation in this world and the hereafter. This principle was practiced by the prophets, especially Prophet Muhammad (peace be upon him), in conveying the message of Islam, including upholding amar ma’ruf nahi mungkar. As part of dakwah, amar ma’ruf nahi mungkar plays a significant role in building a just and prosperous society. In the context of Islamic communication, its implementation must adhere to Sharia principles such as Divinity, Humanity, Morality, and Moderation while considering societal conditions. However, challenges in the field reveal many unethical practices due to limited understanding, literacy, and experience. This often leads to negative impacts that outweigh the expected benefits. Therefore, this study highlights the importance of applying the principles of Islamic communication in upholding amar ma’ruf nahi mungkar to achieve optimal dakwah goals. This study employs a qualitative approach using literature review as the primary method, relying on written sources such as books, articles, and previous research to explore the concepts of Islamic communication in upholding amar ma’ruf nahi mungkar. The conclusion emphasizes that the application of Islamic communication can make a tangible contribution to creating a harmonious, tolerant, and just society.
Co-Authors Abdullah Ahmad Tamrin Sikumbang Katimin Samosir, Hasrat Efendi