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All Journal Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research
Triyana, Devi
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Mahasiswa Dalam Menyikapi Kampanye Digital: Studi Kasus Kampanye #JOKOWIPRABOWO Di Tiktok @MerahPutih Triyana, Devi; Pangestuti, Bethari Hana; Fadiyah, Ghaza Ryzki; Candra, Adian; Nisa, Pia Khoirotun
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20006

Abstract

Perkembangan teknologi digital telah mengubah lanskap komunikasi politik, terutama di kalangan generasi muda. Penelitian ini bertujuan untuk menganalisis bentuk dan strategi komunikasi persuasif dalam kampanye politik digital bertagar #JokowiPrabowo melalui akun TikTok @MERAHPUTIH serta mengeksplorasi persepsi politik mahasiswa terhadap kampanye tersebut. Dengan menggunakan pendekatan kualitatif-deskriptif dan teori kampanye Charles U. Larson, penelitian ini mengungkap bahwa kampanye ini memanfaatkan tiga elemen utama retorika ethos, pathos, dan logos dalam membentuk citra politik. Hasil observasi dan wawancara menunjukkan bahwa mahasiswa mengapresiasi bentuk konten yang menarik dan emosional, tetapi juga menunjukkan sikap kritis terhadap kemungkinan pencitraan politik. TikTok diposisikan tidak hanya sebagai media hiburan, tetapi juga sebagai ruang politik digital yang aktif dan partisipatif. Temuan ini menyoroti pentingnya literasi politik digital agar kampanye tidak hanya menyentuh emosi, tetapi juga mengedukasi publik secara substantif.
Analysis Of The Role Of Sipakatau, Sipakalebbi, Sipakainge' As Cultural Values For Juvenile Crime Cases In Panakukkang Sub-District, Makassar City Anwar, Muh. Fauzan; Triyana, Devi; Sari, Ayu Purnama; Tarmizi, Novayagori; Putri A, Ayrin Eka
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.746

Abstract

This research aims to 1. Find out how the community understands the cultural values of Sipakatau, Sipakalebbi, and Sipakainge' in Panakkukang District, Makassar City. 2. Analyze the role of Sipakatau, Sipakalebbi, and Sigunakannge' in cases of juvenile crime in Panakkukang District, Makassar City. This research uses a qualitative descriptive approach to reveal the real situation in implementing the cultural values of Sipakatau, Sipakalebbi, and Sipakainge' by the people of Panakkukang District, Makassar City. The subjects of this research were informants who were taken by purposive sampling from the community, cultural experts, and government officials in Panakkukang District, Makassar City. Data and information collection techniques were carried out through interviews (in-depth interviews), participatory observation, as well as document studies and literature studies. The results of the study were then analyzed using the interactive model of Miles, Huberman, and Saldana, namely data condensation, data presentation, and conclusion. The results of this research show that the cultural values of Sipakatau, Sipakalebbi, and Sipakainge' as a way of life for the Makassar Bugis community have a very large role in preventing intolerant behavior in the Makassar Bugis community
Co-Authors Anwar, Muh. Fauzan Candra, Adian Fadiyah, Ghaza Ryzki Nisa, Pia Khoirotun Pangestuti, Bethari Hana Putri A, Ayrin Eka Sari, Ayu Purnama Tarmizi, Novayagori