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All Journal Community Engagement and Emergence Journal (CEEJ) Ekopedia: Jurnal Ilmiah Ekonomi
Hasannudin Nursalim Putra
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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Pengaruh Inovasi Produk, Persediaan Barang dan Peran Word of Mouth Terhadap Keputusan Pembelian di UD. Combi Prima Grafika Babat – Lamongan Ahmad Irfan Ardiansyah; Betty Rahayu; Hasannudin Nursalim Putra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ny6c3n41

Abstract

This study aims to determine whether product innovation, inventory, and word of mouth influence purchasing decisions at UD. Combi Prima Grafika Babat - Lamongan. The type of research used is quantitative research with a survey method. Data were obtained through a questionnaire published to 100 consumer respondents of UD. Combi Prima Grafika who have shopped more than once, with selection using a purposive sampling technique. The findings of this study indicate that product innovation and word of mouth have a positive and significant influence on purchasing decisions. However, inventory does not show a positive and significant influence on purchasing decisions. Overall, product innovation, inventory, and word of mouth have a significant influence on consumer purchasing decisions at UD. Combi Prima Grafika. From the results of this study, it can be concluded that it is important for UD. Combi Prima Grafika to continue to improve product innovation, especially in terms of relevant designs in accordance with existing trends, as well as improving inventory management to ensure sufficient stock. These improvements are expected to increase customer satisfaction, strengthen positive word of mouth promotions, and ultimately encourage increased purchasing decisions and sales.
Pentingnya Financial Management Behavior Bagi Gen Z Di Kabupaten Jombang : Financial Knowledge, Financial Self-Efficacy, Dan Locus Of Control Fina Ayu Ismawati; Henny Dwijayani; Hasannudin Nursalim Putra
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11565

Abstract

Perkembangan teknologi digital membawa perubahan besar dalam pengelolaan keuangan Gen Z. Penelitian ini bertujuan untuk mengetahui pengaruh financial knowledge, financial self–efficacy, dan locus of control terhadap financial management behavior pada Gen Z di Kabupaten Jombang. Jenis penelitian ini adalah kuantitatif yang menjelaskan hubungan antara variabel independen terhadap variabel dependen melalui data numerik dan analisis statistik. Pengambilan sampel menggunakan teknik non - probability sampling dengan metode purposive sampling dan menggunakan sampel 100 responden. Sumber data yang digunakan adalah data primer dan data sekunder. Data primer dalam bentuk kuesioner, sedangkan data sekunder diperoleh dari website OJK (Otoritas Jasa Keuangan) dan BPS (Badan Pusat Statistik) . Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis inferensial. Analisis inferensial terdiri dari uji instrumen penelitian, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Alat analisis menggunakan aplikasi SPSS Versi 25 untuk mengukur pengaruh antara variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa financial knowledge, financial self–efficacy, dan locus of control berpengaruh positif dan signifikan terhadap financial management behavior. Temuan ini menunjukkan bahwa financial knowledge, financial self-efficacy, dan locus of control secara bersama-sama berperan dalam membentuk financial management behavior pada Gen Z.
Co-Authors Ahmad Irfan Ardiansyah Betty Rahayu Fina Ayu Ismawati Henny Dwijayani