Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEBD
Putri Istiqomah
Unknown Affiliation
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Perceived Quality dan Kelengkapan Produk Terhadap Minat Konsumen Tiyang Paran Cell Sangatta Putri Istiqomah; Imrona Hayati; Ajis Supangat
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of perceived service quality and product completeness on consumer interest in Tiyang Paran Cell Sangatta, a local communications and financial services provider. Facing intense competition, it is crucial to understand the factors that drive consumer interest. Using a quantitative approach, data were collected through questionnaires from 31 respondents and analyzed using multiple linear regression. The results show a strong correlation (R=0.849) between the two independent variables and consumer interest. The coefficient of determination of 72% (72%) confirms that perceived quality and product completeness significantly influence consumer interest, while the remaining 28% is influenced by other factors. These findings emphasize that to increase competitiveness, Tiyang Paran Cell must continue to improve their service quality and product completeness.
Co-Authors Ajis Supangat Imrona Hayati