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Ayu Utami, Betty Silfia
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Economics, Econometrics & Finance Engineering

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Peran Transformasi Digital Terhadap Produktivitas dan Pertumbuhan Ekonomi Makro Indonesia Qurrota, Syafa; Ayu Utami, Betty Silfia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini mengeksplorasi serta menganalisis peran transformasi digital terhadap produktivitas dan pertumbuhan ekonomi makro indonesia. Metode penelitian yang dipilih ialah kualitatf deskriptif dengan menggunakan pendekatan studi pustaka sehinga penelitian ini mengkaji berbagai literatur, laporan resmi serta data sekunder yang terkait dengan topik pembahasan. Transformasi Digital menjadi salah satu faktor pendorong pertumbuhan ekonomi makro Indonesia, transformasi ekonomi tradisional ke ekonomi digital khususnya pada sektor e-commerce berkontribusi meningkatkan produktivitas serta perluasan pasar. Berdasarkan hasil penelitian pertumbuhan e-commerce mengalami pertumbuhan yang signifikan, pada tahun 2024 indonesia menempati posisi pertama di dunia dengan proyeksi pertumbuhan tertinggi, dengan hal itu menunjukan bahwa transformasi digital dapat memperkuat daya saing UMKM,sera berkontribusi sebesar 5,8% Produk Domestik Bruto (PDB) pada tahun 2023  melalui sektor ekonomi digital. Transformasi Digital juga berperan dalam mengurangi pengangguran, karena dapat menciptakan lapangan pekerjaan baik langsung maupun tak langsung dengan begitu Transformasi Digital dapat menjadi pondasi pertumbuhan serta pembangunan ekonomi makro berkelanjutan di Indonesia.
Peran Generasi Milenial Dalam Mengembangkan Ekonomi Kreatif Di Era Digital Yahya, Aisyah Pradyahning; Ayu Utami, Betty Silfia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The creative economy has become one of the important pillars in driving economic growth in the digital era. The millennial generation, with its adaptive characteristics to technology and innovation, plays a key role in the development of this sector. This research aims to analyze the contribution of the millennial generation in developing the creative economy in the digital era, using the literature study method. Data was obtained through literature review from various sources, including scientific journals, books, and related industry reports. The results show that millennials utilize digital technology as a means to create and market creative products, such as art, design, culinary, and digital content. In addition, this generation's ability to build networks through social media and digital platforms has a significant impact on market expansion and increased product added value. However, challenges such as limited access to capital, lack of entrepreneurship training, and intense global competition need to be overcome to support the sustainability of millennials' contribution in the creative economy sector. This study concludes that government and private sector support, such as the provision of training, access to capital, and strengthening digital infrastructure, is needed to maximize the potential of the millennial generation in developing the creative economy.
Co-Authors Qurrota, Syafa Yahya, Aisyah Pradyahning