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All Journal Jurnal Pendidikan Ekonomi Undiksha Eduvest - Journal of Universal Studies
Netriani, Ni Komang
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Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Education Health Professions Neuroscience Social Sciences

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Pengaruh Pengunaan Media Sosial dan Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Pada Mahasiswa FKIP Universitas PGRI Mahadewa Indonesia Cahayani, Ni Luh Putu; Westra, I Ketut; Ariyati, Ni Made; Netriani, Ni Komang; Sau, Teldi Sumarno Boling
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i1.47117

Abstract

Entrepreneurship Education is a subject that must be taken by students in the teaching and education faculty. However, interest in entrepreneurship is still in the low category. This study aims to determine whether or not there is an influence of social media and entrepreneurship education on students' interest in entrepreneurship. Data collection techniques using observation, interviews, documentation, and questionnaires with linear regression analysis testing two predictors and determination test. The results showed that (1) the use of social media variables influenced the interest in entrepreneurship with a t-count value of 7.652 which was greater than the t-table value of 2.010 with a sig value of 0.000 <0.05; (2) the entrepreneurship education variable has an effect on the interest in entrepreneurship with a t-count value of 10.375 which is greater than the t-table value of 2.010 with a sig value of 0.000 <0.05; (3) the variables of the use of social media and entrepreneurship education have a significant effect on interest in entrepreneurship with an F-count value of 54.611 which is greater than the F-table value of 3.187 with a sig value of 0.000 <0.05; (4) the results of the coefficient of determination using the Adjusted R Square method state that the use of social media and entrepreneurship education has an effect on interest in entrepreneurship with a value of 67.8% while the remaining 32.2% is influenced by other factors not included in the research model
Food Vloggers, Digital Marketing and Culinary Purchase Satisfaction Netriani, Ni Komang
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1784

Abstract

Rapid technological developments have changed the way businesses are run, with digital marketing through social media becoming increasingly important. In Indonesia, social media plays a big role in purchasing decisions, supported by the high number of users reaching 167 million in 2023. This study explores the impact of food vloggers, digital marketing, and customer trust on consumer buying interest and decisions at Becol Serangan Restaurant and Pan Kuncung Restaurant in Denpasar, Bali. With the Theory of Planned Behavior (TPB) approach, this study uses a sample of 96 respondents collected through an online survey. The results of the study show that food vloggers, digital marketing, and customer trust have a positive and significant influence on buying interest and purchase decisions. In addition, buying interest also mediates the influence of food vloggers and digital marketing on purchasing decisions. This shows that effective promotion through food vloggers and digital marketing, as well as high trust from customers, can increase consumer buying interest and purchasing decisions. The results of this study underscore the importance of the right marketing strategy and customer trust in influencing consumer behavior, especially in the culinary industry in Bali.
Co-Authors Ariyati, Ni Made I KETUT WESTRA Sau, Teldi Sumarno Boling